by
Mark
26/06/2011
Face to face attrition - a few thoughts
We have another chance to quantify the effects of the recession with the publication of the PFRA…
Research
by
Mark
23/06/2011
An award tells you more about the judges than the contestants
D&AD have just had their annual awards bash where they hand out their coveted yellow pencils in…
by
Mark
21/06/2011
Why don't people care as much as you?
When you are committed to a cause it's easy to think that the only reason other people…
by
Mark
18/06/2011
How to make a social stew
Last month I featured an episode of Stewart Lee's Comedy Vehicle where he shared his views on…
by
Mark
17/06/2011
A Father's Day fundraising tip
It's Father's Day on Sunday, which finally gives me an excuse to feature this video. It might…
by
Mark
14/06/2011
Donors don't like giving when it doesn't feel good
Face to face donor recruitment is back in the spotlight following the publication of a survey that…
by
Mark
07/06/2011
Are you a writer or communicator?
Bill Bernbach was one of the original Mad Men. The founder of DDB, he created some of…
by
Mark
04/06/2011
So what do people really dislike about direct mail appeals?
The FRSB has just released their Annual Report for 2010. Based on the detailed analysis of complaints…
by
Mark
02/06/2011
Should no one be able to fundraise until they learn direct response?
A presentation from David Ogilvy on the importance of direct marketing. As I watched it, I couldn't…
by
Mark
01/06/2011
If you don't build what donors want, they aren't going to come
Blackbaud have just released their 2011 Internet and Multi-channel Giving Benchmarking Report. Based on data from 28…
by
Mark
30/05/2011
The great banner sale
GRAACC is a Brazilian hospital that offers free treatment for children with cancer. Over the last few…
by
Mark
28/05/2011
A topp way to raise money
There is one simple way to dramatically increase income and improve your donor retention. You don't need…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?