More great ideas from before any of us were born
I picked up a copy of My Life in Advertising & Scientific Advertising a short while ago.…
history of fundraising
1
How to get a £1 million donation
The Coutts Million Pound Donors Report 2010 has just been published. It takes a look at the…
What makes a good banner ad?
I can't think of any areas of fundraising where simple and engaging propositions don't work – and…
Fundraising isn’t a matter of life and death. It’s much more important than that
When fundraisers get together and start dreaming of which organisations they'd like their charities to emulate, it's…
What do high value donors actually value?
The 2010 Bank of America / Merill Lynch Study of High Net Worth Philanthropy has just been…
Are you Luke or Yoda?
Donors need motivating, and great storytelling is a rather effective technique to cut through jargon, bringing visions…
You cannot not communicate
“You cannot not communicate. Every behaviour is a kind of communication. Because communication does not have a…
What’s the point of branding?
So you've got a brand. You've brainstormed with stakeholders, you've paid many thousands of pounds for a…
The difference makes little difference
Of everything the International Fundraising Conference offers, it's the international part that's the best – the opportunity…
The oldest fundraising letter in the world
I've just got back from the International Fundraising Conference in Amsterdam. I'd been invited to speak about…
Why all charities should thank donors
One of the most dangerous things you can do to any appeal is add a ‘we don’t…
Do we need to help?
Helping is a basic need state. Even before we are explicitly taught social rules, we seem to…