by
Mark
17/06/2011
A Father's Day fundraising tip
It's Father's Day on Sunday, which finally gives me an excuse to feature this video. It might…
Donor needs
by
Mark
14/06/2011
Donors don't like giving when it doesn't feel good
Face to face donor recruitment is back in the spotlight following the publication of a survey that…
by
Mark
07/06/2011
Are you a writer or communicator?
Bill Bernbach was one of the original Mad Men. The founder of DDB, he created some of…
by
Mark
04/06/2011
So what do people really dislike about direct mail appeals?
The FRSB has just released their Annual Report for 2010. Based on the detailed analysis of complaints…
by
Mark
02/06/2011
Should no one be able to fundraise until they learn direct response?
A presentation from David Ogilvy on the importance of direct marketing. As I watched it, I couldn't…
by
Mark
01/06/2011
If you don't build what donors want, they aren't going to come
Blackbaud have just released their 2011 Internet and Multi-channel Giving Benchmarking Report. Based on data from 28…
by
Mark
30/05/2011
The great banner sale
GRAACC is a Brazilian hospital that offers free treatment for children with cancer. Over the last few…
by
Mark
28/05/2011
A topp way to raise money
There is one simple way to dramatically increase income and improve your donor retention. You don't need…
by
Mark
23/05/2011
If you prefer a milder view of why people give to charity, please consider another blog
Stewart Lee took a look at charity in a recent episode of Stewart Lee's Comedy Vehicle. In…
by
Mark
21/05/2011
Five things we can learn about fundraising from DJ David Rodigan
If you saw David Rodigan walking down the street, you might imagine he was a bank manager…
by
Mark
28/04/2011
Watch out for your job - here comes the fundraising robot
Ok, that's probably an overstatement, but the robot fundraiser has finally hit the streets. Called Don-8r, the…
by
Mark
19/04/2011
Fake philanthropy
I've seen one or two fundraising campaigns recently that seem to have taken a strategic leap in…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?