Do you really want to be a cliché?
Jeff Brooks has recently written about the impact of re-branding on fundraising and included some hard facts…
Strategy
When to choose choice
Choice is becoming a buzzword in fundraising. But just how important is it? Over the last few…
How to work with an agency
Very, very few charities train their fundraising staff in how to work with an agency. One that…
The web is older and so are (some of) its users
A rather interesting statistical view of the digital landscape in Europe has just been published by comScore.…
Are you local? Are you relevant?
Many years ago when I was fundraising for YMCA England, we undertook a direct mail campaign to…
So what have fundraisers been doing over the last 30 years?
A rather interesting paper has just been published by CGAP and CMPO looking at three decades of…
Don Draper’s don forms
Innovation is great. But why waste time trying to create something that already exists? That's why I…
A personal letter is worth a hundred impersonal emails
A new MP, Robert Halfon, has shared some of his thoughts on how charities lobby in The…
How to judge a fundraising letter
One of the many great things on SOFII is Jerry Huntsinger's series of fundraising tutorials. Jerry started…
Things real people don’t say about advertising
If you ever get tempted to get a little personal when developing creative work and start putting…
It’s how you show it that counts
Information is Beautiful have produced their first animations. As we've seen, statistics can bog down and destroy…
Lessons from A/B testing
Ramit Sethi, author of I Will Teach You To Be Rich, recently shared some of his findings…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?