The fundraising decision making flow chart
At the heart of any fundraising programme lies a plan. That plan identifies an audience, details what…
This is not fundraising
Over the last fifteen years or so, we've seen a fundamental change in how we raise money.…
This is not a strategy
Nor is this... Great fundraising isn't about reducing the amount you ask for until it means…
Mobile giving – it's easy to stand out in a crowd of one
This is a guest post from Bluefrog's new Head of Donor Engagement - James Waring. In the…
Jeff Brooks to speak in the UK
If you'd like to radically improve your DM fundraising, make sure you are free on the 10th…
What do we do about face to face fundraising?
Face to face fundraising has been through the mill over the last few weeks. Following on from…
The case against the case for support
On the face of it, the case for support should be the key organisational tool for fundraisers,…
Five things we learned at the IFC
Following a very enjoyable few days at the International Fundraising Congress in Amsterdam, I've put together my…
The anatomy of a failed campaign
A few weeks ago, I questioned the decision of the D&AD to award a coveted Yellow Pencil…
Should no one be able to fundraise until they learn direct response?
A presentation from David Ogilvy on the importance of direct marketing. As I watched it, I couldn't…
Who should influence fundraisers? Make your vote count
The poll for the most influential person in fundraising has just opened at the Civil Society website.…
Do you really want to be a cliché?
Jeff Brooks has recently written about the impact of re-branding on fundraising and included some hard facts…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?