The fundraising paradox
Keep your communications in the purple zone and you won’t go far wrong.
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Lovely tool for providing my work colleagues with a snapshot of how they can play a pivotal role in fundraising. Not something they have really thought about before.
I really Like this easy graphic for understanding how to better understand and communicate with donors. Pamela Barden has suggested a tip for using the model to examine our communication http://npengage.com/nonprofit-fundraising/if-our-donors-arent-listening-are-we-really-communicating/ which is also very useful.
I appreciate the sharing of the graphic also.