Next time someone in your charity says you need a re-brand…
…please show them this. (I know it’s just the logo, but I think it makes my point.)…
Strategy
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Guest post: Adam Rothwell on Face to Face fundraising
London councils are apparently waging a concerted, “malicious” campaign against F2F – or so says the PFRA,…
Why does it always have to be un-earmarked?
Which of the following statements are true? The earth is flat. Global warming isn’t happening. Lemmings commit…
When should you try and reactivate lapsed donors?
There's the old story of the man driving around lost in the countryside. He eventually sees someone…
My seven stages of Twitter
You must have heard about Twitter. If you are already a user, you’ll probably be able to…
Forget toxic assets. It’s toxic donors that we need to worry about
How can some donors be toxic? Aren't they all the same? Sadly, the answer is no. Just look…
The true cost of the RBS loss
The Royal Bank of Scotland has just announced the largest annual loss in UK corporate history –…