by
Mark
24/01/2010
What should you do with newly recruited Haiti emergency donors?
There have been a number of posts in the blogosphere offering advice about what charities should do…
Strategy
by
Mark
22/01/2010
When should you use suggested donation levels?
A short while ago, Google shared details of a test they undertook on "one of the disaster…
by
Mark
04/01/2010
The nine ways donors filter your appeals
A few years ago my uncle set up a direct debit to an animal protection charity. He…
by
Mark
09/12/2009
Integrate your media channels
Jennie Yorke and Richard Turner from ActionAid have a great presentation on Slideshare. It shows how the…
by
Mark
27/11/2009
Simplify
Hey Whipple, Squeeze this! is one of my favourite books on advertising. Whether you work for an…
by
Mark
12/09/2009
Next time someone in your charity says you need a re-brand...
…please show them this. (I know it's just the logo, but I think it makes my point.)…
by
Mark
02/09/2009
Guest post: Adam Rothwell on Face to Face fundraising
London councils are apparently waging a concerted, “malicious” campaign against F2F – or so says the PFRA,…
by
Mark
15/06/2009
Why does it always have to be un-earmarked?
Which of the following statements are true? The earth is flat. Global warming isn't happening. Lemmings commit…
by
Mark
30/05/2009
When should you try and reactivate lapsed donors?
There's the old story of the man driving around lost in the countryside. He eventually sees someone…
by
Mark
13/05/2009
My seven stages of Twitter
You must have heard about Twitter. If you are already a user, you'll probably be able to…
by
Mark
07/04/2009
Forget toxic assets. It's toxic donors that we need to worry about
How can some donors be toxic? Aren't they all the same? Sadly, the answer is no. Just look…
by
Mark
26/02/2009
The true cost of the RBS loss
The Royal Bank of Scotland has just announced the largest annual loss in UK corporate history –…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?