by
Mark
22/12/2010
Hopes and fears for 2011
I was asked to write a few paragraphs for The Guardian Voluntary Sector Network on my hopes…
Strategy
by
Mark
16/12/2010
If Santa was a brand
Santa Claus has been around for a fair few years now and there can't be many of…
by
Mark
13/09/2010
Forgiveness or permission?
One thing that fundraising isn't short of are rules and regulations (OK, I know that's two, but…
by
Mark
30/07/2010
The strategic importance of valuing your donors
Strategy is a complicated beast at the best of times. Try developing one for a charity and…
by
Mark
17/07/2010
Create great appeals using T.R.U.T.H
There's a handy mnemonic that's taught to trainee journalists to help them identify a good story. Journalists,…
by
Mark
14/07/2010
How to reduce face to face attrition by up to half
One of the problems of using face-to-face techniques to recruit donors has been the high cancellation rates.…
by
Mark
26/06/2010
Why I love branding
There was a cracking post from Jeff Brooks on Future Fundraising Now last week. It tells the…
by
Mark
17/06/2010
What's different about See The Difference?
I gave my first gift via See The Difference on Monday. If you haven't heard of them,…
by
Mark
26/05/2010
The fundraiser's wristband
Wear this at all times and consult it before making any decisions.
by
Mark
23/04/2010
Essential tips on successful face to face recruitment
Just discovered this, which made me chuckle. It's more a lesson in how not to do it.
by
Mark
24/01/2010
What should you do with newly recruited Haiti emergency donors?
There have been a number of posts in the blogosphere offering advice about what charities should do…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?