Create great appeals using T.R.U.T.H
There’s a handy mnemonic that’s taught to trainee journalists to help them identify a good story. Journalists,…
Strategy
How to reduce face to face attrition by up to half
One of the problems of using face-to-face techniques to recruit donors has been the high cancellation rates.…
Why I love branding
There was a cracking post from Jeff Brooks on Future Fundraising Now last week. It tells the…
What’s different about See The Difference?
I gave my first gift via See The Difference on Monday. If you haven’t heard of them,…
The fundraiser’s wristband
Wear this at all times and consult it before making any decisions.
Essential tips on successful face to face recruitment
Just discovered this, which made me chuckle. It’s more a lesson in how not to do it.
What should you do with newly recruited Haiti emergency donors?
There have been a number of posts in the blogosphere offering advice about what charities should do…
When should you use suggested donation levels?
A short while ago, Google shared details of a test they undertook on “one of the disaster…
The nine ways donors filter your appeals
A few years ago my uncle set up a direct debit to an animal protection charity. He…
Integrate your media channels
Jennie Yorke and Richard Turner from ActionAid have a great presentation on Slideshare. It shows how the…
Simplify
Hey Whipple, Squeeze this! is one of my favourite books on advertising. Whether you work for an…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?