by
Mark
09/10/2019
Where is the value in subscription box fundraising?
Over the last few years, there's been a huge growth in commercial subscription box schemes. Most work…
Strategy
by
Mark
21/05/2019
A guide to fundraising on the back of a postcard
A few weeks ago, I was reading BARB's 2018's Viewing Report and saw a mention of Harold…
by
Mark
27/03/2019
How do donors manage their philanthropic budgets?
For much of the past decade, UK fundraisers have worked in a market that has struggled to…
by
Mark
07/03/2019
What is your favourite fundraising book?
Today is World Book Day. Which is rather appropriate timing to ask you for some book related…
by
Mark
21/02/2019
We have reached peak regular giving. So what next?
One of the things that has become apparent in Bluefrog’s ongoing qualitative research is a growing sense…
by
Mark
25/05/2018
She is not your donor. You are one of her charities.
This slide appeared in my recent presentation at the AFP international fundraising conference on Bluefrog's research into…
by
Mark
09/05/2018
The Fundraising Ecosystem
I’ve now completed the analysis of Bluefrog Fundraising’s qualitative research into the opinions of donors regarding the safeguarding…
by
Mark
07/07/2017
How to avoid the misuse of emotion in fundraising
Earlier this year I wrote one of my longest ever opinion pieces on fundraising. It's on…
by
Mark
31/01/2017
Heritage branding. A great opportunity for charities.
Here’s my prediction for charity brands over the next few years. They will go back to their…
by
Mark
10/08/2016
Change the future of fundraising by sharing your best practice
I’m currently working with Ken Burnett who has asked me to identify the best global fundraising practice…
by
Mark
30/10/2015
The fundraising paradox
Keep your communications in the purple zone and you won't go far wrong.
by
Mark
26/02/2014
The fundraising decision making flow chart
At the heart of any fundraising programme lies a plan. That plan identifies an audience, details what…
The Essentials

Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!

‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!

Why do people give? The Donor Participation Project with Louis Diez.

A guide to fundraising on the back of a postcard

What does the latest research tell us about the state of fundraising?



