We have reached peak regular giving. So what next?
One of the things that has become apparent in Bluefrog’s ongoing qualitative research is a growing sense…
She is not your donor. You are one of her charities.
This slide appeared in my recent presentation at the AFP international fundraising conference on Bluefrog’s research into…
The Fundraising Ecosystem
I’ve now completed the analysis of Bluefrog Fundraising’s qualitative research into the opinions of donors regarding the safeguarding…
How to avoid the misuse of emotion in fundraising
Earlier this year I wrote one of my longest ever opinion pieces on fundraising. It’s on…
Heritage branding. A great opportunity for charities.
Here’s my prediction for charity brands over the next few years. They will go back to their…
Change the future of fundraising by sharing your best practice
I’m currently working with Ken Burnett who has asked me to identify the best global fundraising practice…
The fundraising paradox
Keep your communications in the purple zone and you won’t go far wrong.
The fundraising decision making flow chart
At the heart of any fundraising programme lies a plan. That plan identifies an audience, details what…
This is not fundraising
Over the last fifteen years or so, we’ve seen a fundamental change in how we raise money.…
This is not a strategy
Nor is this… Great fundraising isn't about reducing the amount you ask for until it means…
Mobile giving – it’s easy to stand out in a crowd of one
This is a guest post from Bluefrog's new Head of Donor Engagement – James Waring. In the…
Jeff Brooks to speak in the UK
If you'd like to radically improve your DM fundraising, make sure you are free on the 10th…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?