Juan Manuel Fraga can teach you everything you need to know about making your ask online.

  • Show need
  • Demonstrate the solution
  • Give the donor an easy and simple action
  • Tell them the cost
  • Use a strong call to action
  • Thank
  • Show the donor what they have achieved
  • Engage the donor in an ongoing story
  • Build solidarity
  • Thank again
  • Give a reason to give again

Hair by hair, we'll get there together.