It’s been around for a while, but this guide on how to make viral videos has some great tips that charities could benefit from.

In under 4 minutes it shows you:

  • Why content is not king
  • How to get on the most viewed pages
  • Title optimisation strategies
  • How to manipulate your thumbnail to work for you
  • How to create noise by having a conversation with yourself
  • Why you should release all videos simultaneously
  • The way to lead viewers down rabbit holes
  • How to measure effectiveness
  • The joy of summation

And it’s quite entertaining too (and the thumbnail on the embedded video below is part of the lesson. Remember it as you watch).