by
Mark
15/01/2010
Why people don't give
There have been a number of recent posts on various blogs looking at the reasons why people…
Research
by
Mark
13/12/2009
A little housekeeping
Regular readers will notice that there have been a few changes on the blog. First off, I've…
by
Mark
12/11/2009
The misdirected power of the brand
Some people think I don't like branding. They are wrong. I love great brands. The trouble is…
by
Mark
22/10/2009
Benchmarking the success of your email campaigns
If you are looking to compare the performance of your email campaigns in terms of open, click…
by
Mark
30/08/2009
What's the impact of a matched giving offer on a direct mail appeal?
At Bluefrog we run a number of very successful matched giving appeals for a variety of clients.…
by
Mark
31/07/2009
Research results: What type of images generate most money?
One of the most contentious parts of putting together an appeal is choosing which photographs will be featured. I've…
by
Mark
27/07/2009
The problem of face to face attrition
A few weeks ago I was preparing to give a presentation at the PFRA AGM. With a…
by
Mark
20/07/2009
Giving by Christians staying strong in the economic down-turn
A recent poll undertaken by ComRes and published by Premier Christian Radio shows that the vast majority…
by
Mark
15/07/2009
It's the early bird that gets the worm!
Rapidata have released their mid-year update of their direct debit tracking report. In short, direct debit cancellations…
by
Mark
21/05/2009
Online giving increases by 43% though average gift size falls
A new report on online activism and fundraising has just been published by M+R Strategic Services and…
by
Mark
08/05/2009
Impact of recession on Oxfam's charity shops
Oxfam have released a fascinating report on the impact of the recession on their charity shops. Having…
by
Mark
30/04/2009
The recession is hitting home for some donors – but not all of them
Back in November, a number of the key indicators were showing that the main impact of the…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?