Benchmarking the success of your email campaigns
If you are looking to compare the performance of your email campaigns in terms of open, click…
Research
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What’s the impact of a matched giving offer on a direct mail appeal?
At Bluefrog we run a number of very successful matched giving appeals for a variety of clients.…
Research results: What type of images generate most money?
One of the most contentious parts of putting together an appeal is choosing which photographs will be featured. I’ve…
The problem of face to face attrition
A few weeks ago I was preparing to give a presentation at the PFRA AGM. With a…
Giving by Christians staying strong in the economic down-turn
A recent poll undertaken by ComRes and published by Premier Christian Radio shows that the vast majority…
It’s the early bird that gets the worm!
Rapidata have released their mid-year update of their direct debit tracking report. In short, direct debit cancellations…
Online giving increases by 43% though average gift size falls
A new report on online activism and fundraising has just been published by M+R Strategic Services and…
Impact of recession on Oxfam’s charity shops
Oxfam have released a fascinating report on the impact of the recession on their charity shops. Having…
The recession is hitting home for some donors – but not all of them
Back in November, a number of the key indicators were showing that the main impact of the…
A change in direction for the NSPCC
There was a piece of news that seems to have sneaked under the radar in the last…
Results from massive research study into why donors lapse
Bluefrog’s research into why donors lapse, The Fundraiser’s Guide to Lapsers, is now available for download by…
Adrian Sargeant’s foreword to Bluefrog’s research into the causes of lapsing – donors have a right to feel good about giving
Last summer, Bluefrog presented its findings on a huge qualitative study to identify the key reasons why…