Why people don’t give
There have been a number of recent posts on various blogs looking at the reasons why people…
Research
A little housekeeping
Regular readers will notice that there have been a few changes on the blog. First off, I’ve…
The misdirected power of the brand
Some people think I don’t like branding. They are wrong. I love great brands. The trouble is…
Benchmarking the success of your email campaigns
If you are looking to compare the performance of your email campaigns in terms of open, click…
What’s the impact of a matched giving offer on a direct mail appeal?
At Bluefrog we run a number of very successful matched giving appeals for a variety of clients.…
Research results: What type of images generate most money?
One of the most contentious parts of putting together an appeal is choosing which photographs will be featured. I’ve…
The problem of face to face attrition
A few weeks ago I was preparing to give a presentation at the PFRA AGM. With a…
Giving by Christians staying strong in the economic down-turn
A recent poll undertaken by ComRes and published by Premier Christian Radio shows that the vast majority…
It’s the early bird that gets the worm!
Rapidata have released their mid-year update of their direct debit tracking report. In short, direct debit cancellations…
Online giving increases by 43% though average gift size falls
A new report on online activism and fundraising has just been published by M+R Strategic Services and…
Impact of recession on Oxfam’s charity shops
Oxfam have released a fascinating report on the impact of the recession on their charity shops. Having…
The recession is hitting home for some donors – but not all of them
Back in November, a number of the key indicators were showing that the main impact of the…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?