by
Mark
09/09/2010
Why do older people give to charity?
Here's a little research that helps shine a light on why it's predominantly older people that give…
Research
by
Mark
31/08/2010
What happens after that mailing pack lands on the mat?
TNT Post have just released the results of a poll on the importance of direct mail for…
by
Mark
24/08/2010
Where are you on the remarkability curve?
Whenever we undertake research with donors, we rarely hear them question the grass roots work of the…
by
Mark
23/06/2010
How do donors choose which charities they support?
I spent an interesting day at the CGAP conference in London on Friday. The highlight was Beth…
by
Mark
06/05/2010
Social media in numbers (refreshed)
The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts…
by
Mark
01/05/2010
The twelve tweets of April
With the year skipping along quite nicely, it's time for the April Twitter round up. It's another…
by
Mark
26/04/2010
Do brands matter in a recession?
When your charity undertakes a re-brand does it stop and start at the design stage or does…
by
Mark
19/04/2010
Who makes the final decision about what you send to donors?
I've always loved research. It lies at the very heart of Bluefrog. We channel a large part…
by
Mark
12/04/2010
Great logo, shame about the work
Another interesting piece of research has just been released by nfpSynergy. This study looks at how a…
by
Mark
09/04/2010
How I learned to stop worrying and love financial overheads
The debate about the relaxation of rules controlling comparative charity advertising continues (the Fundraising Detective has…
by
Mark
07/04/2010
So donors are rational are they?
A study by academics from East Carolina University, the University of Chicago, the University of Maryland and…
by
Mark
01/04/2010
The Twelve Tweets of March
The tradition continues with a round up of my favourite things found via Twitter over the last…
The Essentials

Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!

‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!

Why do people give? The Donor Participation Project with Louis Diez.

A guide to fundraising on the back of a postcard

What does the latest research tell us about the state of fundraising?



