How do donors choose which charities they support?
I spent an interesting day at the CGAP conference in London on Friday. The highlight was Beth…
Research
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Social media in numbers (refreshed)
The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts…
The twelve tweets of April
With the year skipping along quite nicely, it's time for the April Twitter round up. It's another…
Do brands matter in a recession?
When your charity undertakes a re-brand does it stop and start at the design stage or does…
Who makes the final decision about what you send to donors?
I’ve always loved research. It lies at the very heart of Bluefrog. We channel a large part…
Great logo, shame about the work
Another interesting piece of research has just been released by nfpSynergy. This study looks at how a…
How I learned to stop worrying and love financial overheads
The debate about the relaxation of rules controlling comparative charity advertising continues (the Fundraising Detective has…
So donors are rational are they?
A study by academics from East Carolina University, the University of Chicago, the University of Maryland and…
The Twelve Tweets of March
The tradition continues with a round up of my favourite things found via Twitter over the last…
Think of a number
I’ve just been looking through nfpSynergy’s March 2010 Charity Awareness Monitor survey. It has a fairly large…
Engaging entrepreneurial donors with creative thinking
Many years ago, whilst working for the YMCA, we created a very successful donor recruitment and development campaign.…
What direct mail fundraisers can learn from charity box collections
So much fundraising research concentrates on the relationship donors have with charities via direct mail that we…