Why all charities should thank donors
One of the most dangerous things you can do to any appeal is add a ‘we don’t…
Research
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Do we need to help?
Helping is a basic need state. Even before we are explicitly taught social rules, we seem to…
Why do older people give to charity?
Here’s a little research that helps shine a light on why it’s predominantly older people that give…
What happens after that mailing pack lands on the mat?
TNT Post have just released the results of a poll on the importance of direct mail for…
Where are you on the remarkability curve?
Whenever we undertake research with donors, we rarely hear them question the grass roots work of the…
How do donors choose which charities they support?
I spent an interesting day at the CGAP conference in London on Friday. The highlight was Beth…
Social media in numbers (refreshed)
The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts…
The twelve tweets of April
With the year skipping along quite nicely, it's time for the April Twitter round up. It's another…
Do brands matter in a recession?
When your charity undertakes a re-brand does it stop and start at the design stage or does…
Who makes the final decision about what you send to donors?
I’ve always loved research. It lies at the very heart of Bluefrog. We channel a large part…
Great logo, shame about the work
Another interesting piece of research has just been released by nfpSynergy. This study looks at how a…
How I learned to stop worrying and love financial overheads
The debate about the relaxation of rules controlling comparative charity advertising continues (the Fundraising Detective has…
