Lessons from A/B testing
Ramit Sethi, author of I Will Teach You To Be Rich, recently shared some of his findings…
Research
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Why do younger people seem to ignore your appeals?
An interesting set of studies has been published by UC Berkley that looks at how our emotional…
How to get a £1 million donation
The Coutts Million Pound Donors Report 2010 has just been published. It takes a look at the…
The difference makes little difference
Of everything the International Fundraising Conference offers, it's the international part that's the best – the opportunity…
Why all charities should thank donors
One of the most dangerous things you can do to any appeal is add a ‘we don’t…
Do we need to help?
Helping is a basic need state. Even before we are explicitly taught social rules, we seem to…
Why do older people give to charity?
Here’s a little research that helps shine a light on why it’s predominantly older people that give…
What happens after that mailing pack lands on the mat?
TNT Post have just released the results of a poll on the importance of direct mail for…
Where are you on the remarkability curve?
Whenever we undertake research with donors, we rarely hear them question the grass roots work of the…
How do donors choose which charities they support?
I spent an interesting day at the CGAP conference in London on Friday. The highlight was Beth…
Social media in numbers (refreshed)
The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts…
The twelve tweets of April
With the year skipping along quite nicely, it's time for the April Twitter round up. It's another…
