by
Mark
23/06/2011
An award tells you more about the judges than the contestants
D&AD have just had their annual awards bash where they hand out their coveted yellow pencils in…
Research
by
Mark
14/06/2011
Donors don't like giving when it doesn't feel good
Face to face donor recruitment is back in the spotlight following the publication of a survey that…
by
Mark
04/06/2011
So what do people really dislike about direct mail appeals?
The FRSB has just released their Annual Report for 2010. Based on the detailed analysis of complaints…
by
Mark
22/03/2011
So what's going on in the digital fundraising world?
The 2011 eNonprofit Benchmarks Study has been published by M+R Strategic Services and the Nonprofit Technology Network.…
by
Mark
27/02/2011
The web is older and so are (some of) its users
A rather interesting statistical view of the digital landscape in Europe has just been published by comScore.…
by
Mark
23/02/2011
Are you local? Are you relevant?
Many years ago when I was fundraising for YMCA England, we undertook a direct mail campaign to…
by
Mark
04/01/2011
Lessons from A/B testing
Ramit Sethi, author of I Will Teach You To Be Rich, recently shared some of his findings…
by
Mark
28/12/2010
Why do younger people seem to ignore your appeals?
An interesting set of studies has been published by UC Berkley that looks at how our emotional…
by
Mark
29/11/2010
How to get a £1 million donation
The Coutts Million Pound Donors Report 2010 has just been published. It takes a look at the…
by
Mark
25/10/2010
The difference makes little difference
Of everything the International Fundraising Conference offers, it's the international part that's the best – the opportunity…
by
Mark
12/10/2010
Why all charities should thank donors
One of the most dangerous things you can do to any appeal is add a 'we don't…
by
Mark
05/10/2010
Do we need to help?
Helping is a basic need state. Even before we are explicitly taught social rules, we seem to…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?