But I would add a follow up for when any fundraiser or comms / marketing person is looking at what they are about to send out to their supporters…
“SW”
… So What? This has been a simple and unbelievably effective acid test for me over the years. It makes us think about comms from the recipient’s perspective and not ours which in turn helps to ensure we include the right messages.
Like it Mark 🙂
But I would add a follow up for when any fundraiser or comms / marketing person is looking at what they are about to send out to their supporters…
“SW”
… So What? This has been a simple and unbelievably effective acid test for me over the years. It makes us think about comms from the recipient’s perspective and not ours which in turn helps to ensure we include the right messages.
Kevin
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