When culture doesn’t translate into giving
Fly to one of the international fundraising conferences and you’ll no doubt be presented with more great…
Mobile fundraising is not a magic bullet
As quickly as mobile fundraising took off in the UK, so it soon fell into decline. But…
The truth about giving compiled from 250 million lines of data
The More Partnership has just published a great (free) booklet that illustrates some important truths about giving. The…
Why do donors stop giving?
Back in 2009, Bluefrog undertook a huge qualitative research exercise to identify and highlight the reasons why…
How soon does the sorry window close?
When a friend or colleague is bereaved, it can be hard to know what to do or…
Why don’t all donors care about impact?
A new report on donor attitudes has just been published by Ipsos Mori. Undertaken on behalf of…
There are three types of supporter
CAF have just released a new report that segments the UK population according to their attitude to…
Give donors what they value and they will reward you
A new study aimed at improving our understanding of donor motivation and behaviour has just been published…
If you want people to read your appeals, remember this…
There's a very common eye condition known as presbyopia that affects about 30% of the population. But…
The impact of peer-pressure on giving (or ask the stingiest people to give last)
Sarah Smith, Frank Windmeijer and Edmund Wright from the University of Bristol have just published an interesting…
Why donors don’t want to hear from you
A report has just been published that adds to the growing body of evidence that shows many…
What can you do to make your ad go viral?
One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…
