Why do donors stop giving?
Back in 2009, Bluefrog undertook a huge qualitative research exercise to identify and highlight the reasons why…
Research
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How soon does the sorry window close?
When a friend or colleague is bereaved, it can be hard to know what to do or…
Why don’t all donors care about impact?
A new report on donor attitudes has just been published by Ipsos Mori. Undertaken on behalf of…
There are three types of supporter
CAF have just released a new report that segments the UK population according to their attitude to…
Give donors what they value and they will reward you
A new study aimed at improving our understanding of donor motivation and behaviour has just been published…
If you want people to read your appeals, remember this…
There's a very common eye condition known as presbyopia that affects about 30% of the population. But…
The impact of peer-pressure on giving (or ask the stingiest people to give last)
Sarah Smith, Frank Windmeijer and Edmund Wright from the University of Bristol have just published an interesting…
Why donors don’t want to hear from you
A report has just been published that adds to the growing body of evidence that shows many…
What can you do to make your ad go viral?
One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…
If you think stewarding donors is expensive, try ignoring their needs instead
Rapidata has released their August direct debit cancelation figures and they don't look particularly good. At 4.58%…
Direct debit cancellation rates on the rise
Following my post on the general downturn in DM response rates experienced at the time of the…
Using mobile to make press ads speak
Interesting use of mobile / QR codes to turn a press ad into a multi-media experience. The…
