The Twelve Tweets of March
The rules stay the same. Everything has something to do with fundraising and everything is credited to the tweeter who found it.
Here we go…
A video packed full of information on the growth of social networks.
Donors from one EU country will now be able to give tax efficiently to charities based in another. This will be particularly important for high level fundraising.
The best advertising isn’t advertising. It is creative people out-thinking non-creative people.
Why the NSPCC’s Giles Pegram should be our role model. I also love the story from Bernard Ross about his brief to create an innovative fundraising product and the response from the client when he presented it.
A report on the need to integrate media channels and the continuing importance of mail (even to younger donors) from Convio.
Donor needs in action.
Anything that encourages charities to look at brand experience rather than a logo and design guidelines is always very welcome.
The mathematics to doing “good to your fellow man” in comic form.
The real impact of recession will be seen in government funding cuts after the election. Now is the time to build relationships with donors rather than introduce a re-brand and talk about policies.
Jumo, created by Chris Hughes, will help people find charities and causes they care about (but how will support be encouraged?).
Unless people know how much they should give to charity, they might just decide not to give anything at all.
If your newsletter doesn’t raise as much as your appeals, you are doing something wrong.
Even though I spent half the month away from Twitter, it was still tough to choose just twelve tweets. The information available is just getting better and better.
If you want to see tweets like this as and when I find them, follow me at@markyphillips.