The impact of peer-pressure on giving (or ask the stingiest people to give last)
Sarah Smith, Frank Windmeijer and Edmund Wright from the University of Bristol have just published an interesting…
Research
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Why donors don’t want to hear from you
A report has just been published that adds to the growing body of evidence that shows many…
What can you do to make your ad go viral?
One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…
If you think stewarding donors is expensive, try ignoring their needs instead
Rapidata has released their August direct debit cancelation figures and they don't look particularly good. At 4.58%…
Direct debit cancellation rates on the rise
Following my post on the general downturn in DM response rates experienced at the time of the…
Using mobile to make press ads speak
Interesting use of mobile / QR codes to turn a press ad into a multi-media experience. The…
Does religion make people nicer?
Take any mainstream charity and you'll find that a significant number of people on the supporter base…
It’s a shame about Ray
Data Mining for Fund Raisers by Peter B. Wylie is one of the best introductory guides to…
Face to face attrition – a few thoughts
We have another chance to quantify the effects of the recession with the publication of the PFRA…
An award tells you more about the judges than the contestants
D&AD have just had their annual awards bash where they hand out their coveted yellow pencils in…
Donors don’t like giving when it doesn’t feel good
Face to face donor recruitment is back in the spotlight following the publication of a survey that…
So what do people really dislike about direct mail appeals?
The FRSB has just released their Annual Report for 2010. Based on the detailed analysis of complaints…