by
Mark
01/10/2013
There are three types of supporter
CAF have just released a new report that segments the UK population according to their attitude to…
Research
by
Mark
25/03/2013
Give donors what they value and they will reward you
A new study aimed at improving our understanding of donor motivation and behaviour has just been published…
by
Mark
23/10/2012
If you want people to read your appeals, remember this...
There's a very common eye condition known as presbyopia that affects about 30% of the population. But…
by
Mark
19/07/2012
The impact of peer-pressure on giving (or ask the stingiest people to give last)
Sarah Smith, Frank Windmeijer and Edmund Wright from the University of Bristol have just published an interesting…
by
Mark
27/04/2012
Why donors don't want to hear from you
A report has just been published that adds to the growing body of evidence that shows many…
by
Mark
30/03/2012
What can you do to make your ad go viral?
One thing that the Kony 2012 phenomenon has created is a renewed interest in viral advertising amongst…
by
Mark
09/09/2011
If you think stewarding donors is expensive, try ignoring their needs instead
Rapidata has released their August direct debit cancelation figures and they don't look particularly good. At 4.58%…
by
Mark
24/08/2011
Direct debit cancellation rates on the rise
Following my post on the general downturn in DM response rates experienced at the time of the…
by
Mark
24/08/2011
Using mobile to make press ads speak
Interesting use of mobile / QR codes to turn a press ad into a multi-media experience. The…
by
Mark
07/08/2011
Does religion make people nicer?
Take any mainstream charity and you'll find that a significant number of people on the supporter base…
by
Mark
18/07/2011
It's a shame about Ray
Data Mining for Fund Raisers by Peter B. Wylie is one of the best introductory guides to…
by
Mark
26/06/2011
Face to face attrition - a few thoughts
We have another chance to quantify the effects of the recession with the publication of the PFRA…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?