Social media in numbers (refreshed)
The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts for fundraisers, but it's really worth watching the whole thing.
The fastest growing segment on Facebook is 55-65 old females.
YouTube is the world's second largest search engine.
78% of consumers trust peer recommendations. 14% trust advertising.
24 of the world's largest 25 newspapers have declining circulations.
Consumers now expect companies to search for them.
25% of search results for the world's top 20 brands are links to user generated content.
Companies successful in social media listen first, sell second.
Hat tip to @daria