The twelve tweets of February
The same rules apply as before. Everything has something to do with fundraising and everything is credited to the tweeter who found it. If there's no credit, it's one of mine.
A great piece looking at how online sign-up can be improved with more personal and engaging forms.
A useful reminder about putting complaints into context and avoiding the knee-jerk reaction.
The executive summary of a Nielsen study into eNewsletter usability. Identifies an emotional connection that websites lack. Looks at subscribing, unsubscribing, Inbox issues and the importance of making scanning easy.
The recession hasn't been that bad after all.
Thoughts from a range of fundraisers on what being donor centred actually means.
Bank of America / Indiana University study into why high value donors give, why they stop and how they need to be treated in order to give more.
Two articles on SOFII (registration required) written by George Smith that look at what can happen when people who don't understand how to communicate get involved in writing copy.
Includes eMarketing, social networking and text benchmarking studies along with reviews of a number of issue specific campaigns.
Thoughts on creating a new model of fundraising.
Why do so many charities review their brands?
Statistical research looking at what lies behind the boost in Christmas giving (the number of people giving increases by 5% – average gift stays the same).
Just because your charity undertakes work outside your core mission, you don't need to weaken your fundraising proposition.
It was a tough month to whittle things down to just twelve tweets. I probably could have done twenty quite easily. if you'd like to see some of the other ideas that almost made it, check out my twitterstream.
If you have seen (or posted) a great tweet this month, please add it as a comment.
And if you'd like to have a smile on your face for the next few minutes, check out this non-fundraising related tweet – healin'.
You can follow me on twitter by clicking @markyphillips.