How to make a social stew
Last month I featured an episode of Stewart Lee's Comedy Vehicle where he shared his views on why celebrities get involved with charites.
I recently discovered he's just published a presentation on what he could do to boost his social media presence. As you'll see, the strategy included:
- Redesigning his Facebook page
- Building a Stewart Lee photo app
- Creating a game based on Angry Birds
- Strategically integrating Stewart into popular online brands
It looks like he ignored the recommendations and decided authenticity was a better route to follow. If you ever receive advice like this, I suggest you do the same.