Last month I featured an episode of Stewart Lee's Comedy Vehicle where he shared his views on why celebrities get involved with charites.

I recently discovered he's just published a presentation on what he could do to boost his social media presence. As you'll see, the strategy included:

  • Redesigning his Facebook page
  • Building a Stewart Lee photo app
  • Creating a game based on Angry Birds
  • Strategically integrating Stewart into popular online brands

It looks like he ignored the recommendations and decided authenticity was a better route to follow. If you ever receive advice like this, I suggest you do the same.