Charity Research Round Up. Issue 2
Welcome to issue two of the Bluefrog Fundraising Research Digest, our semi-regular round-up of research related to…
Research
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Charity research round up. Issue 1.
Welcome to the first edition of Research Digest, a semi-regular round-up of research related to all things…
The A to Z of writing fundraising appeals (Part 3)
Here comes the final part of Steve Lynch’s guide to writing great fundraising copy. If you’ve missed…
The A to Z of writing fundraising appeals (part 2)
It’s time for part two of the fundraising copy writing guide from Bluefrogger, Steve Lynch. As before,…
The A to Z of writing fundraising appeals
I thought I’d share a copy writing guide put together by Bluefrog writing ace, Steve Lynch. Slightly…
A guide to fundraising on the back of a postcard
A few weeks ago, I was reading BARB’s 2018’s Viewing Report and saw a mention of Harold…
What does the latest research tell us about the state of fundraising?
This week fundraisers in the UK have been lucky enough to get their hands on two new…
How do donors manage their philanthropic budgets?
For much of the past decade, UK fundraisers have worked in a market that has struggled to…
What is your favourite fundraising book?
Today is World Book Day. Which is rather appropriate timing to ask you for some book related…
A medieval ‘course’ in writing an appeal
There is virtually nothing new in fundraising. It’s one of the reasons I spend so much time…
We have reached peak regular giving. So what next?
One of the things that has become apparent in Bluefrog’s ongoing qualitative research is a growing sense…
The how to fundraise without annoying people checklist
People give to make a positive difference to something that matters to them. Spend as much time,…