Legacy fundraising online research

Last year I was lucky enough to recruit Hugh Stockhill to Bluefrog. For those of you who don’t know him, Hugh is our legacy guru. He ran the legacy operation when I was head of fundraising at the YMCA and continued in that position for another ten years up until he joined us at the agency…

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Even if you build it, they might not come

If your head has been turned by the success of Kiva and you are thinking about how your charity might set up a similar direct giving product you need to know about FORGE. FORGE was set up by Kjerstin Erickson, a Stanford University student, who spent a summer working at a refugee camp in Botswana.…

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Results on credit crunch copy vs normal copy test

This is a quick heads up on one of the tests we've been involved with on the effect of directly talking about the credit crunch in DM packs.  Same packs, same projects, same asks – but one version placed emphasis on the effects of the economic downturn. The other pack simply ignored it. I can't give too much detail at this…

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A truly fantastic ad

The latest Barnardo’s ad is fantastic. That’s not just in comparison with charity ads,that’s in comparison with all ads. It isn’t often that a charity advertisement is so powerful AND so well positioned for those it sets out to help. I say this because I had the chance to speak to a young person who’d got into…

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Less is more

This is an incredibly strong video from Oxfam about the crisis in the Democratic Republic of Congo. But, to my mind, it would have been better had it ended at 1 minute with a call to action. The opening scenes are so moving that it doesn't need the interview at the end. The final section almost…

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Make your donors feel comfortable

I’ve always made time to visit Leland Maschmeyer‘s blogs and was interested in a recent posting that referred to a comment made by Pierre Martineau, director of marketing for The Chicago Tribune in the 1950’s. He believed “the most important function of advertising isn’t to boast of prices or quality. It is to help shoppers…

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New Research on attitudes to cancelling direct debits

There is another piece of research available on the effect of the economy on giving to charity. This time it’s from Rapp and they have focused on attitudes to direct debits. We don’t have access to the whole report but the top line figures don’t make for enjoyable reading. Of the 1,000 over 25's they…

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Face to face and email – where might they fit together?

 books have been part of my office furniture since I first discovered his work on persuasion and compliance on a trip to the US. Much of his thinking went into developing the strategy behind the prospecting campaigns that Bluefrog implemented through Gift for organisations like Oxfam and CRUK. I’ve just caught up on some work…

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Oh Mo!

Well, that was an awful four weeks. Itchy, scratchy and hard to control but I lasted the full 30 days and would like to thank everyone who sponsored the 'tache from the bottom of my heart. it was all part of the Movember fundraising month for The Prostate Cancer Charity. A whole month dedicated to men doing what's…

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37% of donors say they are less likely to give to new charities

During the recent rocky times, the fear amongst fundraisers has been of donors cutting back on giving, but every indication we have at Bluefrog is of something different happening. Money isn’t being stashed under mattresses or in biscuit tins in preparation for a financial apocalypse. It’s still being given to charity but we are seeing…

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