What will elite givers do in the downturn?

The Independent has recently published a list of Britain’s 30 leading philanthropists*. Headed up by Sir Tom Hunter (who made much of his fortune from his sports shops, Sports Division, which he sold to JJB Sports in the 1990’s) with an estimated wealth of over £1 billion, the list includes a whole host of well…

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A Christmas treat

With the last pieces of artwork signed off, the first briefs for next year completed and all outstanding emails answered (I think), I've been able to take a look back at the past year. What an amazing (not necessarily in a good sense) one it's been. We are working in a different world to the one we…

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Build it where they already are

There are some interesting statistics available from Robin Goad on Hitwise regarding a recent RSPCA viral campaign. Simon's Cat creator Simon Tofield, released a new episode of his cartoon series on YouTube on December the 8th. But rather than being about Simon's cat, it was about his sister's dog and created for the RSPCA to…

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It might bite!

Another cracking charity ad. This time for Save our Seas. Produced by Saatchi and Saatchi's Cape Town operation. It's more about attitude change than fundraising, but very much worth a look. It's pretty much shot for shot what you'd see in Jaws, but with a sweet little twist at the end. I know I'm a shark…

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Legacy fundraising online research

Last year I was lucky enough to recruit Hugh Stockhill to Bluefrog. For those of you who don’t know him, Hugh is our legacy guru. He ran the legacy operation when I was head of fundraising at the YMCA and continued in that position for another ten years up until he joined us at the agency…

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Even if you build it, they might not come

If your head has been turned by the success of Kiva and you are thinking about how your charity might set up a similar direct giving product you need to know about FORGE. FORGE was set up by Kjerstin Erickson, a Stanford University student, who spent a summer working at a refugee camp in Botswana.…

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Results on credit crunch copy vs normal copy test

This is a quick heads up on one of the tests we've been involved with on the effect of directly talking about the credit crunch in DM packs.  Same packs, same projects, same asks – but one version placed emphasis on the effects of the economic downturn. The other pack simply ignored it. I can't give too much detail at this…

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A truly fantastic ad

The latest Barnardo’s ad is fantastic. That’s not just in comparison with charity ads,that’s in comparison with all ads. It isn’t often that a charity advertisement is so powerful AND so well positioned for those it sets out to help. I say this because I had the chance to speak to a young person who’d got into…

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Less is more

This is an incredibly strong video from Oxfam about the crisis in the Democratic Republic of Congo. But, to my mind, it would have been better had it ended at 1 minute with a call to action. The opening scenes are so moving that it doesn't need the interview at the end. The final section almost…

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Make your donors feel comfortable

I’ve always made time to visit Leland Maschmeyer‘s blogs and was interested in a recent posting that referred to a comment made by Pierre Martineau, director of marketing for The Chicago Tribune in the 1950’s. He believed “the most important function of advertising isn’t to boast of prices or quality. It is to help shoppers…

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