Tone of voice
Having written and overseen the writing of hundreds of charity communications, I’ve come to the conclusion that…
Creative
What can organisations like Inepd do for you?
I was alerted to the International Network for Enabling Poverty Development by a message on twitter from…
The power of a Twittering celebrity
There's a great post on Jonathan Waddingham's (from Just Giving) blog. He noticed that Stephen Fry had…
Nine tips on how to make viral videos
It’s been around for a while, but this guide on how to make viral videos has some…
Time to pay the Prostate Cancer Charity back
Back in the early days of the recession, the Prostate Cancer Charity shared some very important information on their…
There’s no need to pull your hair out over online fundraising…
Juan Manuel Fraga can teach you everything you need to know about making your ask online. Show…
When it comes to creating great appeals, less really can be more.
You've got some great creative sorted. It's been signed off and is going through artwork. The data…
5 ways to screw up a brief
I’ve recently become a fan of cakewrecks. It’s a blog that features pictures of cakes that have…
The thinking behind the £1 pack
I was happily reading a fantastic review in Third Sector on one of Bluefrog’s two recruitment packs…
How a gold bikini took me back in time
When I was a fundraiser at the YMCA, we had a very specific problem to deal with – our…
How to use Twitter to raise money
Everyone is ranting about the massive amount raised by Comic Relief. But behind the huge numbers is…
Metering donations
I thought the donation meter might have been an Onion spoof when I first saw it. Particularly when…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?