by
Mark
22/07/2011
What would happen if you lived your real life like your virtual one?
A rather entertaining viral video from the English National Opera, that demonstrates what might happen if you…
Creative
by
Mark
18/06/2011
How to make a social stew
Last month I featured an episode of Stewart Lee's Comedy Vehicle where he shared his views on…
by
Mark
07/06/2011
Are you a writer or communicator?
Bill Bernbach was one of the original Mad Men. The founder of DDB, he created some of…
by
Mark
30/05/2011
The great banner sale
GRAACC is a Brazilian hospital that offers free treatment for children with cancer. Over the last few…
by
Mark
14/02/2011
Don Draper's don forms
Innovation is great. But why waste time trying to create something that already exists? That's why I…
by
Mark
01/02/2011
How to judge a fundraising letter
One of the many great things on SOFII is Jerry Huntsinger's series of fundraising tutorials. Jerry started…
by
Mark
05/09/2010
How does your charity compare to a serial killer?
If you find yourself thinking that your charity has a tough job raising funds because you can't…
by
Mark
12/08/2010
The most powerful tool in fundraising is imagination
You are a fundraiser working for an organisation that is fighting to ensure that hunting with dogs…
by
Mark
11/08/2010
Will you lend me £15 please?
Well to be honest, it's not for me. It's for Ibu Nurhaeni, who runs a grocery business…
by
Mark
02/08/2010
The third great rule of copywriting
In On The Art of Writing Copy, Herschell Gordon Lewis shares his four great laws of copywriting.…
by
Mark
01/08/2010
Free motivational posters for charity techies
You don't see too many motivational posters around charity offices these days. That's a shame. Particularly for…
by
Mark
17/07/2010
Does your tagline have any clout?
Whatever you call it, your tagline, slogan or strapline can make a significant contribution to your communication…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?