What would happen if you lived your real life like your virtual one?
A rather entertaining viral video from the English National Opera, that demonstrates what might happen if you…
Creative
How to make a social stew
Last month I featured an episode of Stewart Lee's Comedy Vehicle where he shared his views on…
Are you a writer or communicator?
Bill Bernbach was one of the original Mad Men. The founder of DDB, he created some of…
The great banner sale
GRAACC is a Brazilian hospital that offers free treatment for children with cancer. Over the last few…
Don Draper’s don forms
Innovation is great. But why waste time trying to create something that already exists? That's why I…
How to judge a fundraising letter
One of the many great things on SOFII is Jerry Huntsinger's series of fundraising tutorials. Jerry started…
How does your charity compare to a serial killer?
If you find yourself thinking that your charity has a tough job raising funds because you can’t…
The most powerful tool in fundraising is imagination
You are a fundraiser working for an organisation that is fighting to ensure that hunting with dogs…
Will you lend me £15 please?
Well to be honest, it’s not for me. It’s for Ibu Nurhaeni, who runs a grocery business…
The third great rule of copywriting
In On The Art of Writing Copy, Herschell Gordon Lewis shares his four great laws of copywriting.…
Free motivational posters for charity techies
You don't see too many motivational posters around charity offices these days. That's a shame. Particularly for…
Does your tagline have any clout?
Whatever you call it, your tagline, slogan or strapline can make a significant contribution to your communication…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?