Happy Valentines Day
A cheap and simple ad extolling the virtues of taking your loved one to Wellington Zoo this evening.
With a picnic for two at $68 and private dining at $250, Wellington Zoo has solved a problem for men who are in need of a little romantic inspiration and turned it into a fundraising event.
By concentrating on answering this very important need, Wellington Zoo will have generated a new source of income (and with some special anniversary repeat visits, maybe recruited a few long-term supporters too).
Tip: turn down the sound a little before playing at work. Your boss might wonder what you are up to!