Happy Valentines Day
Donor needs
A cheap and simple ad extolling the virtues of taking your loved one to Wellington Zoo this evening.
With a picnic for two at $68 and private dining at $250, Wellington Zoo has solved a problem for men who are in need of a little romantic inspiration and turned it into a fundraising event.
By concentrating on answering this very important need, Wellington Zoo will have generated a new source of income (and with some special anniversary repeat visits, maybe recruited a few long-term supporters too).
Tip: turn down the sound a little before playing at work. Your boss might wonder what you are up to!
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The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?