What makes a good banner ad?
I can't think of any areas of fundraising where simple and engaging propositions don't work – and…
Donor needs
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Fundraising isn’t a matter of life and death. It’s much more important than that
When fundraisers get together and start dreaming of which organisations they'd like their charities to emulate, it's…
Are you Luke or Yoda?
Donors need motivating, and great storytelling is a rather effective technique to cut through jargon, bringing visions…
You cannot not communicate
“You cannot not communicate. Every behaviour is a kind of communication. Because communication does not have a…
What’s the point of branding?
So you've got a brand. You've brainstormed with stakeholders, you've paid many thousands of pounds for a…
How should we defend face-to-face fundraising?
During my recent break from blogging, I've been keeping an eye on the debate about face-to-face fundraising.…
Flashfunding – donor power in action
I’ve mentioned lendwithcare.org before. Rather than ask people to give money to charity, lendwithcare.org gives people a…
Ten (eleven) best practices for online fundraisers
Sean Powell has just published a rather useful free e-book that will point anyone who isn’t well…
Putting the power of mums to work
Nick Clegg is off to the UN Summit in New York at the end of September andSave…
Why have just one supporter, when you could have a whole group of them?
This is a quick follow-up to my recent post about lendwithcare.org. Even though it’s still in beta,…
What can a few billionaires teach you about fundraising?
Bill Gates and Warren Buffett have put together a group of 40 billionaires who have promised to…
How many times do you have to ask for help?
Many years ago I worked with a charity that used to recruit new supporters through display and…