by
Mark
11/11/2015
Your grandmother is a better fundraiser than you are
Yes. That’s right. No matter how many years you’ve been working in fundraising, no matter how many…
Donor needs
by
Mark
09/11/2015
How fundraising works
Ladybird books are a series of British books that were used to teach children to read in…
by
Mark
02/11/2015
Who will the Fundraising Preference Service protect and who will actually use it?
Of all the recommendations in the Etherington report, it’s the Fundraising Preference Service that has generated the…
by
Mark
19/10/2015
Give the hat back!
Following my last post, I've had a few discussions with fundraisers about professionalism and what it actually…
by
Mark
04/10/2015
How to resolve the fundraising crisis for less than £200
One of my biggest frustrations is that in the drive to "professionalise" our sector, the need to…
by
Mark
26/07/2015
It's time to listen to the Hamster of Fundraising Wisdom
When I was child, we lived in a flat (that's an apartment or condo for my north…
by
Mark
21/07/2015
For your fundraising office
Times are tough for fundraisers. Faced with the highly critical climate we are currently living through, it…
by
Mark
08/07/2015
What's wrong with fundraising?
When the IOF were looking for speakers for this year's convention, I suggested that I’d like to…
by
Mark
18/12/2014
Facebook is the future. No it isn't. Yes it is. No it isn't!
On Monday, I shared some thoughts on social media, with a particular focus on Facebook and Twitter.…
by
Mark
15/12/2014
If Facebook isn't the future of social marketing, what is?
There was a short but intriguing article in the Ad Nauseum column in Private Eye last week.…
by
Mark
13/02/2014
What happens when Stephen Fry actually does mention you in a tweet?
Sit in any discussion about how a charity can promote a campaign on social media and it…
by
Mark
30/01/2014
Everything you need to know about fundraising in one photo
Yes, I know need is important, but there aren't many causes that lack need. What matters is…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?