by
Mark
06/08/2010
How many times do you have to ask for help?
Many years ago I worked with a charity that used to recruit new supporters through display and…
Donor needs
by
Mark
30/06/2010
How to make Twitter more effective for your charity
At the end of last month I posted a piece on how charities seemed stuck on broadcast…
by
Mark
10/06/2010
Why do we treat donors like mushrooms?
YouGov published an interestingpiece of research last week looking at attitudes to charity performance. They found that…
by
Mark
28/05/2010
Are twittering charities still stuck on broadcast mode?
A number of people have commented on my increasing levels of generosity over the last month or…
by
Mark
24/04/2010
Fundraising as fashion
I was out buying a giant map today and saw this display in a nearby clothes shop.…
by
Mark
16/04/2010
Do you need some help?
Most fundraisers work with tight budgets and to tough targets. It's part of the territory of fundraising.…
by
Mark
13/03/2010
Giving is a game
This one's very left field. It's the weekend, so forgive me. It's a thirty minute presentation by…
by
Mark
14/02/2010
Are your donors simply paying spectators?
There's a great video on Social Hallucinations produced by David Gauntlet from Making is Connecting. David looks…
by
Mark
06/02/2010
This is the good stuff
What part of communication actually matters? I'd suggest, What you've achieved by giving to us, might fit…
by
Mark
05/02/2010
What really satisfies a donor?
Adrian Sargeant found back in 2000 that about half of all cash donors give just once to…
by
Mark
02/02/2010
You no longer control the message. And that's OK
This is a very short talk (3 minutes) from Alexis Ohanian (one of the people who set…
by
Mark
18/01/2010
The DEC tells donors what their gift will do
Featuring huge numbers of people in need in fundraising materials serves to make the reader feel helpless.…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?