Show donors what they can do. Not what they can’t
When it comes to creating appeals, there is a natural assumption that high numbers generate high levels…
Donor needs
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Oxfam getting back to basics on TV
I wasn't that impressed with the old lady using her special vomiting power to fight the giant…
How to create a great donation form
The donation form is the last great wilderness in the world of fundraising. Too often it has…
Fundraising and the Batman effect
When I was a child, I wanted to be Batman. And by that I mean the Adam…
The importance of donor experience in the creation of your brand
Anyone who has followed this blog over the last year will know that I re-engaged (and re-started…
The impact of ‘Social Information’ on giving behaviour
First off, let's define what we mean by Social Information. Put simply, it's just a name for…
Should we give to Face to Face recruiters?
The Observer asked an interesting Question of the week on Sunday – Should we give to street…
You don’t choose donors, they choose you
Choice is an important concept in fundraising – donors love it. When we offer choice through simple…
The boy who learned how to chat up girls from fundraising appeals
Very funny video from Jeff Brooks from Donor Power that shows what might happen if the techniques…
Micro-volunteering
This morning I volunteered for the the Smithsonian Institution. Based in Washington DC, it's a fantastic group…
How to raise money from face to face recruiters
Next time you are stopped in the street and asked if you have "a few minutes to…
The Society for Nice, Middle-Class Older People needs your help
This is a simple way to increase response rates and average gift – by a big margin.…