This is the good stuff
What part of communication actually matters? I’d suggest, What you’ve achieved by giving to us, might fit…
Donor needs
What really satisfies a donor?
Adrian Sargeant found back in 2000 that about half of all cash donors give just once to…
You no longer control the message. And that’s OK
This is a very short talk (3 minutes) from Alexis Ohanian (one of the people who set…
The DEC tells donors what their gift will do
Featuring huge numbers of people in need in fundraising materials serves to make the reader feel helpless.…
How you say you spend it is important
I've just seen a piece of research undertaken by nfpSynergy that looks at the impact of using…
Show donors what they can do. Not what they can’t
When it comes to creating appeals, there is a natural assumption that high numbers generate high levels…
Oxfam getting back to basics on TV
I wasn't that impressed with the old lady using her special vomiting power to fight the giant…
How to create a great donation form
The donation form is the last great wilderness in the world of fundraising. Too often it has…
Fundraising and the Batman effect
When I was a child, I wanted to be Batman. And by that I mean the Adam…
The importance of donor experience in the creation of your brand
Anyone who has followed this blog over the last year will know that I re-engaged (and re-started…
The impact of ‘Social Information’ on giving behaviour
First off, let's define what we mean by Social Information. Put simply, it's just a name for…
Should we give to Face to Face recruiters?
The Observer asked an interesting Question of the week on Sunday – Should we give to street…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?