The donation form is the last great wilderness in the world of fundraising. Too often it has…

When I was a child, I wanted to be Batman. And by that I mean the Adam…

Anyone who has followed this blog over the last year will know that I re-engaged (and re-started…

First off, let's define what we mean by Social Information. Put simply, it's just a name for…

The Observer asked an interesting Question of the week on Sunday – Should we give to street…

Choice is an important concept in fundraising – donors love it. When we offer choice through simple…

Very funny video from Jeff Brooks from Donor Power that shows what might happen if the techniques…

This morning I volunteered for the the Smithsonian Institution. Based in Washington DC, it's a fantastic group…

Next time you are stopped in the street and asked if you have "a few minutes to…

This is a simple way to increase response rates and average gift – by a big margin.…

The desire to raise serious sums of money for charities (or non-profits as our American cousins might…

Recency, Frequency and Value are the mainstays of a successful segmentation strategy. You can use values, geo-demographics,…