by
Mark
13/01/2010
How you say you spend it is important
I've just seen a piece of research undertaken by nfpSynergy that looks at the impact of using…
Donor needs
by
Mark
12/12/2009
Show donors what they can do. Not what they can't
When it comes to creating appeals, there is a natural assumption that high numbers generate high levels…
by
Mark
16/11/2009
Oxfam getting back to basics on TV
I wasn't that impressed with the old lady using her special vomiting power to fight the giant…
by
Mark
29/10/2009
How to create a great donation form
The donation form is the last great wilderness in the world of fundraising. Too often it has…
by
Mark
21/10/2009
Fundraising and the Batman effect
When I was a child, I wanted to be Batman. And by that I mean the Adam…
by
Mark
13/09/2009
The importance of donor experience in the creation of your brand
Anyone who has followed this blog over the last year will know that I re-engaged (and re-started…
by
Mark
05/09/2009
The impact of 'Social Information' on giving behaviour
First off, let's define what we mean by Social Information. Put simply, it's just a name for…
by
Mark
24/08/2009
Should we give to Face to Face recruiters?
The Observer asked an interesting Question of the week on Sunday – Should we give to street…
by
Mark
22/08/2009
You don't choose donors, they choose you
Choice is an important concept in fundraising – donors love it. When we offer choice through simple…
by
Mark
17/08/2009
The boy who learned how to chat up girls from fundraising appeals
Very funny video from Jeff Brooks from Donor Power that shows what might happen if the techniques…
by
Mark
11/08/2009
Micro-volunteering
This morning I volunteered for the the Smithsonian Institution. Based in Washington DC, it's a fantastic group…
by
Mark
01/08/2009
How to raise money from face to face recruiters
Next time you are stopped in the street and asked if you have "a few minutes to…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?