You don’t choose donors, they choose you
Choice is an important concept in fundraising – donors love it. When we offer choice through simple…
Donor needs
The boy who learned how to chat up girls from fundraising appeals
Very funny video from Jeff Brooks from Donor Power that shows what might happen if the techniques…
Micro-volunteering
This morning I volunteered for the the Smithsonian Institution. Based in Washington DC, it's a fantastic group…
How to raise money from face to face recruiters
Next time you are stopped in the street and asked if you have "a few minutes to…
The Society for Nice, Middle-Class Older People needs your help
This is a simple way to increase response rates and average gift – by a big margin.…
What’s wrong with Mashable’s Summer of Social Good?
The desire to raise serious sums of money for charities (or non-profits as our American cousins might…
Do your supporters look like nails, carrots or beetroots?
Recency, Frequency and Value are the mainstays of a successful segmentation strategy. You can use values, geo-demographics,…
Anna Walsh and The Bergstrom Effect
Bluefrog’s Head of Social Fundraising, Anna Walsh, has recently started her own blog – Social Frog –…
Results of Barnardo’s TV campaign
Following on from my piece on Barnardo’s creative work in the 1930’s, I’d thought it might be…
Who to vote for in the Professional Fundraising’s ‘most influential’ poll
The nominations for Professional Fundraising's who has the most staff and mates award is the "most influential person…
Further developments on the use of the £1 pack
Since my post on the £1 pack a few weeks back, I've received a couple of examples…
One reason why Sainsbury’s supports Comic Relief
On Monday, Sainsbury's posted its best quarterly sales growth figures for two and a half years. One…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?