What’s wrong with Mashable’s Summer of Social Good?
The desire to raise serious sums of money for charities (or non-profits as our American cousins might…
Donor needs
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Do your supporters look like nails, carrots or beetroots?
Recency, Frequency and Value are the mainstays of a successful segmentation strategy. You can use values, geo-demographics,…
Anna Walsh and The Bergstrom Effect
Bluefrog’s Head of Social Fundraising, Anna Walsh, has recently started her own blog – Social Frog –…
Results of Barnardo’s TV campaign
Following on from my piece on Barnardo’s creative work in the 1930’s, I’d thought it might be…
Who to vote for in the Professional Fundraising’s ‘most influential’ poll
The nominations for Professional Fundraising's who has the most staff and mates award is the "most influential person…
Further developments on the use of the £1 pack
Since my post on the £1 pack a few weeks back, I've received a couple of examples…
One reason why Sainsbury’s supports Comic Relief
On Monday, Sainsbury's posted its best quarterly sales growth figures for two and a half years. One…
Why donors are like parrots
I can’t remember where I found this story, but it sums up a particular characteristic of donors……
Now and again, something happens that surprises you
In my efforts to keep this blog dynamic and useful, I’ve taken to late night and early…
I’ve given my first donation via Twitter
I’ve posted about FORGE in the past (A US based charity that works with displaced communities in…
So how much should people give to charity?
There are a great couple of video clips on tacticalphilathropy.com First off is an interview with Peter…
Direct debit cancellations are on the up – so what?
Rapidata has just released a fantastic report on what’s happening to charity direct debits in the UK.…