by
Mark
07/10/2013
Pixar's 22 Rules of Storytelling
Back in 2011, former Pixar artist, Emma Coats tweeted a series of rules for great storytelling that…
Donor needs
by
Mark
28/09/2013
Why you need to entertain (and stuff like that)
Here's a great video produced for Red Nose Day in New Zealand. There is no real reason…
by
Mark
16/12/2012
Write a soap opera, not a news story
For the best part of thirty years, Eastenders has dominated the TV ratings. The Christmas episode from…
by
Mark
30/11/2012
The secret life of a donor – video evidence
I recently had the fantastic opportunity of appearing on stage in front of an audience of over…
by
Mark
04/09/2012
Please like the condescending corporate brand page
I couldn't help but recognise the behaviour of a fairly significant number of charities on the Condescending…
by
Mark
04/07/2012
Another way to measure supporter loyalty
I can't think of many charities that wouldn't want more loyalty from their donors. But as we…
by
Mark
15/06/2012
Bluefrog gets connected
An organisational case for support might help highlight some of the reasons why people give to you,…
by
Mark
19/05/2012
Good fundraising is about more than just showing need
I've found a short film of a story that's often attributed to David Ogilvy. David was on…
by
Mark
05/03/2012
Value Vs cost
I'm rather proud to say that I'm a Colonel. Not just any Colonel. I am a Kentucky…
by
Mark
29/11/2011
Online donors have letter boxes too
Here's another couple of charts that Damian O'Broin from Ask Direct and I shared at IOF London…
by
Mark
24/11/2011
Who sends your emails?
Along with Damian O'Broin of the rather good Irish fundraising agency, Ask Direct, I presented some findings…
by
Mark
12/11/2011
How to win donors and influence them
How to win friends and influence people was one of the first self-help books ever published. Written…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?