The secret life of a donor – video evidence
I recently had the fantastic opportunity of appearing on stage in front of an audience of over…
Donor needs
Please like the condescending corporate brand page
I couldn't help but recognise the behaviour of a fairly significant number of charities on the Condescending…
Another way to measure supporter loyalty
I can't think of many charities that wouldn't want more loyalty from their donors. But as we…
Bluefrog gets connected
An organisational case for support might help highlight some of the reasons why people give to you,…
Good fundraising is about more than just showing need
I've found a short film of a story that's often attributed to David Ogilvy. David was on…
Value Vs cost
I'm rather proud to say that I'm a Colonel. Not just any Colonel. I am a Kentucky…
Online donors have letter boxes too
Here's another couple of charts that Damian O'Broin from Ask Direct and I shared at IOF London…
Who sends your emails?
Along with Damian O'Broin of the rather good Irish fundraising agency, Ask Direct, I presented some findings…
How to win donors and influence them
How to win friends and influence people was one of the first self-help books ever published. Written…
600 thank you letters
Charities spend a huge amount of money and time on creating appeal packs but the most important…
Coca Cola turns vending machines into collection boxes
If you feel a little thirsty next time you're in Japan and decide to make a trip…
Are you suffering from a royal wedding hangover?
Having analysed the results for a number of appeals and spoken to fundraisers from throughout the sector,…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?