How to make Twitter more effective for your charity
At the end of last month I posted a piece on how charities seemed stuck on broadcast…
Donor needs
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Why do we treat donors like mushrooms?
YouGov published an interestingpiece of research last week looking at attitudes to charity performance. They found that…
Are twittering charities still stuck on broadcast mode?
A number of people have commented on my increasing levels of generosity over the last month or…
Fundraising as fashion
I was out buying a giant map today and saw this display in a nearby clothes shop.…
Do you need some help?
Most fundraisers work with tight budgets and to tough targets. It’s part of the territory of fundraising.…
Giving is a game
This one's very left field. It's the weekend, so forgive me. It's a thirty minute presentation by…
Are your donors simply paying spectators?
There’s a great video on Social Hallucinations produced by David Gauntlet from Making is Connecting. David looks…
This is the good stuff
What part of communication actually matters? I’d suggest, What you’ve achieved by giving to us, might fit…
What really satisfies a donor?
Adrian Sargeant found back in 2000 that about half of all cash donors give just once to…
You no longer control the message. And that’s OK
This is a very short talk (3 minutes) from Alexis Ohanian (one of the people who set…
The DEC tells donors what their gift will do
Featuring huge numbers of people in need in fundraising materials serves to make the reader feel helpless.…
How you say you spend it is important
I've just seen a piece of research undertaken by nfpSynergy that looks at the impact of using…