The most powerful tool in fundraising is imagination
You are a fundraiser working for an organisation that is fighting to ensure that hunting with dogs remains banned.
The video footage that you’d like to use to make your case is far too upsetting for any broadcaster to feature.
So what do you do?
You don’t show it at all. You do what the League Against Cruel Sports did and show the impact of watching the footage on some of the nations most loved and trusted celebrities.