by
Mark
20/08/2010
Why have just one supporter, when you could have a whole group of them?
This is a quick follow-up to my recent post about lendwithcare.org. Even though it's still in beta,…
Donor needs
by
Mark
12/08/2010
The most powerful tool in fundraising is imagination
You are a fundraiser working for an organisation that is fighting to ensure that hunting with dogs…
by
Mark
11/08/2010
Will you lend me £15 please?
Well to be honest, it's not for me. It's for Ibu Nurhaeni, who runs a grocery business…
by
Mark
09/08/2010
What can a few billionaires teach you about fundraising?
Bill Gates and Warren Buffett have put together a group of 40 billionaires who have promised to…
by
Mark
06/08/2010
How many times do you have to ask for help?
Many years ago I worked with a charity that used to recruit new supporters through display and…
by
Mark
02/08/2010
The third great rule of copywriting
In On The Art of Writing Copy, Herschell Gordon Lewis shares his four great laws of copywriting.…
by
Mark
01/08/2010
Free motivational posters for charity techies
You don't see too many motivational posters around charity offices these days. That's a shame. Particularly for…
by
Mark
30/07/2010
The strategic importance of valuing your donors
Strategy is a complicated beast at the best of times. Try developing one for a charity and…
by
Mark
17/07/2010
Does your tagline have any clout?
Whatever you call it, your tagline, slogan or strapline can make a significant contribution to your communication…
by
Mark
17/07/2010
Create great appeals using T.R.U.T.H
There's a handy mnemonic that's taught to trainee journalists to help them identify a good story. Journalists,…
by
Mark
14/07/2010
How to reduce face to face attrition by up to half
One of the problems of using face-to-face techniques to recruit donors has been the high cancellation rates.…
by
Mark
09/07/2010
How to supercharge your charity newsletter
When it comes to charity communications, I've long thought magazines and newsletters are a waste of time.…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?