by
Mark
04/11/2008
Thinking big
For all the talk about great targeting and brilliant creative, to my mind, the single most important element that…
Donor needs
by
Mark
31/10/2008
Growth in the virtual gifts market
With Guy Fawkes Night just a few days away it won’t be long before every TV ad,…
by
Mark
31/10/2008
Don't take the P. Give it instead
The Yougov research into giving to charity during the credit crunch that was undertaken in June and…
by
Mark
31/10/2008
Two thirds of donors expect to give the same or more
There is a fair amount of anecdotal information on the interweb on the effects of the recession on giving, but people…
by
Mark
31/10/2008
Who can you depend on these days?
I was lucky to have lunch this week with a fundraiser who runs an excellent direct mail…
by
Mark
22/10/2008
Communications should pull donors to you
Some communications push and some pull. What do yours do? Push and pull are terms we coined…
by
Mark
21/10/2008
Mid value donors and the credit crunch
In 2007, Bluefrog undertook a huge qualitative study on mid-value donors – those who give cash gifts…
by
Mark
20/10/2008
Shopping for ideas
I don't often go to the Bexhill-on-Sea Observer for information on fundraising, but when I worked at…
by
Mark
19/10/2008
Should you worry about the size of your donation form?
I've got to start somewhere, so I'll ease my way into blogging with a little mythbusting. We've…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?