I was lucky to have lunch this week with a fundraiser who runs an
excellent direct mail based mid-value recruitment and development programme. We were running through the results of some recent cold and warm work that Bluefrog had created. The previously successful cold programme was returning rather poor results, whilst warm was absolutely brilliant. I’m pleased to say that she is considering publishing her results in a little more detail in the next few weeks as they should help point fundraisers in the right direction for plans for 2009 and beyond – in times of trouble, it’s those closest to you who you can depend on.