Less is more
Donor needs
This is an incredibly strong video from Oxfam about the crisis in the Democratic Republic of Congo. But, to my mind, it would have been better had it ended at 1 minute with a call to action. The opening scenes are so moving that it doesn't need the interview at the end. The final section almost acts as a buffer allowing me to forget what I've seen rather than directing me immediately to do what is right – give.