by
Mark
13/01/2010
How you say you spend it is important
I've just seen a piece of research undertaken by nfpSynergy that looks at the impact of using…
Donor needs
by
Mark
07/01/2010
Focus on the single minded proposition
One of the most difficult parts of creating a good brief is writing the proposition. This is…
by
Mark
05/01/2010
Do you want extra foam with your charity?
The Docklands Light Railway is under construction, it's freezing cold in London so the bike isn't getting…
by
Mark
04/01/2010
The nine ways donors filter your appeals
A few years ago my uncle set up a direct debit to an animal protection charity. He…
by
Mark
02/01/2010
Plant a tree with your iPhone
Here's another example of charities using iPhone Apps. This time it's to raise funds. It's called A…
by
Mark
26/12/2009
Secret taping of ad agency working for the RSPCA
I've managed to get my hands on some more secretly taped recordings. This time it's an agency…
by
Mark
20/12/2009
The Salvation Army iPhone App
I've found another great example of a charity using the iPhone to engage volunteers. This time its…
by
Mark
13/12/2009
A little housekeeping
Regular readers will notice that there have been a few changes on the blog. First off, I've…
by
Mark
13/12/2009
How not to do PowerPoint
I've been both sides of the laptop for a fair number of PowerPoint presentations in my life.…
by
Mark
12/12/2009
Show donors what they can do. Not what they can't
When it comes to creating appeals, there is a natural assumption that high numbers generate high levels…
by
Mark
09/12/2009
Integrate your media channels
Jennie Yorke and Richard Turner from ActionAid have a great presentation on Slideshare. It shows how the…
by
Mark
28/11/2009
How to come up with great ideas
Where do great ideas come from? I don't know. John Cleese gets his from Mr Ken Levinshaw…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?