by
Mark
04/04/2012
Reinventing the collection box
I've always thought that we have a great deal to learn from the humble collection box. Even…
history of fundraising
by
Mark
21/03/2012
The day George Smith showed me the finger
I've not always been the all knowing guru that I shamelessly pretend to be on this blog.…
by
Mark
12/08/2011
The real life adventures of David Ogilvy
As featured in ADWEEK as a tribute to his 100th Birthday. Illustration by Joao Maio Pinto.
by
Mark
23/03/2011
Mick Jagger ate my mail pack
The Resource Alliance has recently released a video of a presentation I was involved in at last…
by
Mark
16/02/2011
So what have fundraisers been doing over the last 30 years?
A rather interesting paper has just been published by CGAP and CMPO looking at three decades of…
by
Mark
30/11/2010
More great ideas from before any of us were born
I picked up a copy of My Life in Advertising & Scientific Advertising a short while ago.…
by
Mark
23/10/2010
The oldest fundraising letter in the world
I've just got back from the International Fundraising Conference in Amsterdam. I'd been invited to speak about…
by
Mark
23/04/2010
Fundraising 1880s style
Another treat from the archives from Gary Shearin at the YMCA. This time it's an appeal letter…
by
Mark
20/04/2010
Those young men knew how to fundraise
Gary Shearin from YMCA England has discovered a couple of great examples of YMCA fundraising materials in…
by
Mark
28/07/2009
Guy Stringer 1920 – 2009
I heard today the very sad news that Guy Stringer had died at the beginning of the…
by
Mark
05/05/2009
Another lesson from history
I've just come across another ad that shows us how to do it. Produced by Dr. Barnardo's…
by
Mark
11/02/2009
A lesson from history
When I was Head of Fundraising at YMCA England, I had a copy of this ad on my…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?