If it’s about protecting the donor, I’m not that worried

On Friday, we had the chance to see how the plans for regulating the sector were shaping up. I watched online (it's here if you'd like to see it) and was pleased with what I saw. It was a pretty positive session where the concerns voiced over the last few weeks were addressed. You can take…

read more

The return of how fundraising works

As the first part seemed to go down well, we can have a sequel. This time with a few suggestions from your side of the screen. Thanks for sending them in. For many, it seems it was a chance to indulge in a little therapy and help put a few frustrations to rest. I've re-formatted…

read more

Your grandmother is a better fundraiser than you are

Yes. That’s right. No matter how many years you’ve been working in fundraising, no matter how many books you’ve read or how many tests you’ve been involved in, your grandmother (or mum) is instinctively a better fundraiser than you. She just knows that life is better for everyone if we all do three simple things.…

read more

How fundraising works

Ladybird books are a series of British books that were used to teach children to read in the 1960s and 70s. As anyone who has read one knows, they presented a very stereotyped vision of family life. In 2014, artist, Miriam Elia spoofed the series with her edition of We Go to the Gallery. This…

read more

Why do donors stop giving?

Back in 2009, Bluefrog undertook a huge qualitative research exercise to identify and highlight the reasons why donors stop giving to charities. The paper we published at the time is as relevant today as it was then. So I thought it might be useful if we made it publicly available again. It's called The Fundraiser's…

read more

Who will the Fundraising Preference Service protect and who will actually use it?

Of all the recommendations in the Etherington report, it’s the Fundraising Preference Service that has generated the most concern. The whole idea of a reset button that can shift people into a world where charities can’t communicate with them is pretty frightening. Adrian Sargent summed up much of the sentiment in the sector where he…

read more

The fundraising paradox

Keep your communications in the purple zone and you won't go far wrong. Update: This little diagram has really taken off, so I've produced two higher resolutions versions that you can have (no registration required). They are suitable for printing out or dropping in to your own blogs or websites or whatever. And please make…

read more

Give the hat back!

Following my last post, I've had a few discussions with fundraisers about professionalism and what it actually means. As a result, I thought it might be of interest to expand a little on my thinking. As I understand it, professionalism is undertaking a task with skill and good judgement. But in fundraising, I don’t think…

read more

How to resolve the fundraising crisis for less than £200

One of my biggest frustrations is that in the drive to "professionalise" our sector, the need to actually learn about fundraising is often ignored. Instead of focusing on what donors need from charities, too many fundraisers have adopted expensive and wholly unnecessary corporate style re-brands or leapt in to new technology without even thinking if…

read more

It’s time to listen to the Hamster of Fundraising Wisdom

When I was child, we lived in a flat (that's an apartment or condo for my north American readers). Like any small boy, I wanted a pet. I'd have liked a dog or a cat, but the architectural restrictions we lived under meant this was impossible. So instead I got a hamster. I called him…

read more