Build it where they already are
There are some interesting statistics available from Robin Goad on Hitwise regarding a recent RSPCA viral campaign.…
Donor needs
Even if you build it, they might not come
If your head has been turned by the success of Kiva and you are thinking about how…
Less is more
This is an incredibly strong video from Oxfam about the crisis in the Democratic Republic of Congo.…
Make your donors feel comfortable
I’ve always made time to visit Leland Maschmeyer‘s blogs and was interested in a recent posting that…
Face to face and email – where might they fit together?
books have been part of my office furniture since I first discovered his work on persuasion and…
Obama does a 360
The interweb is packed full of congratulations and celebrations over Barack Obama’s victory and it seems a pretty…
Thinking big
For all the talk about great targeting and brilliant creative, to my mind, the single most important element that…
Don’t take the P. Give it instead
The Yougov research into giving to charity during the credit crunch that was undertaken in June and…
Communications should pull donors to you
Some communications push and some pull. What do yours do? Push and pull are terms we coined…
Should you worry about the size of your donation form?
I’ve got to start somewhere, so I’ll ease my way into blogging with a little mythbusting. We’ve…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?