by
Mark
Fundraising as fashion
I was out buying a giant map today and saw this display in a nearby clothes shop.…
Donor needs
by
Mark
Do you need some help?
Most fundraisers work with tight budgets and to tough targets. It's part of the territory of fundraising.…
by
Mark
Giving is a game
This one's very left field. It's the weekend, so forgive me. It's a thirty minute presentation by…
by
Mark
Are your donors simply paying spectators?
There's a great video on Social Hallucinations produced by David Gauntlet from Making is Connecting. David looks…
by
Mark
This is the good stuff
What part of communication actually matters? I'd suggest, What you've achieved by giving to us, might fit…
by
Mark
What really satisfies a donor?
Adrian Sargeant found back in 2000 that about half of all cash donors give just once to…
by
Mark
You no longer control the message. And that's OK
This is a very short talk (3 minutes) from Alexis Ohanian (one of the people who set…
by
Mark
The DEC tells donors what their gift will do
Featuring huge numbers of people in need in fundraising materials serves to make the reader feel helpless.…
by
Mark
How you say you spend it is important
I've just seen a piece of research undertaken by nfpSynergy that looks at the impact of using…
by
Mark
Show donors what they can do. Not what they can't
When it comes to creating appeals, there is a natural assumption that high numbers generate high levels…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?