Do you want your donors to love your charity?
I remember being at a fundraising conference a few years back where delegates were talking with jealousy…
Donor needs
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I’ve forgotten the Ps
The 4 'P's that make up the marketing mix are over 40 years old. They were originated…
Happy Valentines Day
A cheap and simple ad extolling the virtues of taking your loved one to Wellington Zoo this…
I think Kiva needs some fundraisers
If you support Kiva, you'll probably know that kivafriends.org is a great resource. (If for some reason…
The lure of celebrity
After sharing a few thoughts on the impact celebrities can have on appeals on Conor's fundraising blog,…
What interests your donors?
Do you know what really interests your donors? How about this list? Do your donors care about…
Donors have needs too
There's a polyhedron that is almost as important to fundraisers as the pyramids were to the ancient…
Build it where they already are
There are some interesting statistics available from Robin Goad on Hitwise regarding a recent RSPCA viral campaign.…
Even if you build it, they might not come
If your head has been turned by the success of Kiva and you are thinking about how…
Less is more
This is an incredibly strong video from Oxfam about the crisis in the Democratic Republic of Congo.…
Make your donors feel comfortable
I’ve always made time to visit Leland Maschmeyer‘s blogs and was interested in a recent posting that…
Face to face and email – where might they fit together?
books have been part of my office furniture since I first discovered his work on persuasion and…