It's not a gimmick. It's a gift
I recently visited an elderly charity supporter in their home and noticed a small card displayed above…
The quiet disappearance of results-based fundraising
A well-respected consultant got in touch after I announced that I was planning to close Bluefrog and…
Tactics, tech, and truths: How to make face-to-face fundraising work better.
We’ve got a cracker of a podcast for you today. On Two Ps on a Pod we…
Who needs loyal donors when you have your own named typeface?
Sir John Hegarty, who knows a thing or two about brands, recently posed an important question on…
Forecasting Fundraising: What the Intergenerational Wealth Transfer Could Mean for fundraising
I recently produced this chart and thought it worth sharing… I’m currently wrapping up my presentation for…
Has Trump finally destroyed the mid-value donor?
How Sentinels and Arcadians Are Shaping the Future of Philanthropy From time to time, history gives us…
Two Businesses. One Mission. Zero Excuses.
Charities don’t fail because of bad causes.They fail because of bad culture, weak leadership, and fear masquerading…
OK fundraisers, which one of these ads generated the best response?
Which ad actually worked? Look at them first. Then read why the answer matters more than you…
When Fundraising Flatlines: Lessons from 500 Charities
Here’s a question for you: Take a look at these two graphs that illustrate the ROI and…
The Bleedin’ Obvious Guide to Why Income Usually Falls After a Rebrand
Because nothing says give generously like a logo no one recognises. Some of you might remember a…
When a Makeover Breaks the Magic: The Cost of Changing What Works
Imagine this: a new fundraiser joins a charity that has a well-oiled, effective appeals programme. They’re keen…
Fundraising is flatlining. Do you want to do something about it?
The latest CAF UK Giving Report is out. And on the surface, the numbers look strong. In…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?