Here's a fundraising strategy for you: Why don’t we just tell donors we are broke?
When charities once admitted they were overdrawn – and donors loved them for it For all the…
Ten questions you should ask at your next creative DM appeal presentation
A list of questions to ask in your next creative presentation to make sure your appeal is…
If the Rich Aren’t Leaving It to Their Children… Who’s Getting the Money?
A cultural shift from inheritance to independence is reshaping how the wealthy think about their Wills –…
What's a Red Truck fundraising strategy and why haven't you got one?
The festive branding trick most fundraisers ignore – and the one thing your donors already wish you’d…
Why Sara Cox Running 135 Miles for Children in Need Is A Masterclass In Genius Fundraising
Just as the annual wave of self-congratulatory Christmas charity ads begins – those glossy, John-Lewis-inspired mini-dramas that…
What Drives the Charity Rebrand Reflex?
Why a tiny sector spends so much time and money changing its name and appearance – and…
What happens when silence tells the story in fundraising?
In my presentations I often reflect on why systems break down and how the collapse of norms,…
How would you fundraise if fear didn’t hold you back?
“The single biggest block to fundraising growth is fear of criticism.” That’s what Alan Clayton told us when he…
It's not a gimmick. It's a gift
I recently visited an elderly charity supporter in their home and noticed a small card displayed above…
The quiet disappearance of results-based fundraising
A well-respected consultant got in touch after I announced that I was planning to close Bluefrog and…
Tactics, tech, and truths: How to make face-to-face fundraising work better.
We’ve got a cracker of a podcast for you today. On Two Ps on a Pod we…
Who needs loyal donors when you have your own named typeface?
Sir John Hegarty, who knows a thing or two about brands, recently posed an important question on…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?