Category: Research

The twelve tweets of February

The January round up seemed to go down very well, so the tradition continues with my twelve favourite things found on Twitter in February. The same rules apply as before. Everything has something to do with fundraising and everything is credited to the tweeter who…

New research on text giving

I picked up on an interesting stream of tweets from @seanpowell last night. He was attending a US benchmarking presentation from M&R Strategic Services and MobileActive on text messaging. Following the American Red Cross's Haiti text campaign – which resulted in more than one million…

Why people don’t give

There have been a number of recent posts on various blogs looking at the reasons why people don’t give to charity. Last week I added to the debate when I wrote about nine techniques that donors use to avoid giving to appeals. Reading them, you’ll…