If it’s hard to read, it’s hard to do
Bluefrog's Creative Director, Aline Reed, has been running a competition on her blog. It's taken the form of a fundraising quiz, and last week she focused on the joy of fonts and reversed out copy. I've had a few 'conversations' over the years as I've…
What would make a donor give more to charity?
Back in 2006, a Bank of America / Indiana University study looking at the charitable motivations of high net-worth individuals identified a very simple fact. It’s a fact that at Bluefrog, we see time and time again in our research. …
The twelve tweets of February
The January round up seemed to go down very well, so the tradition continues with my twelve favourite things found on Twitter in February. The same rules apply as before. Everything has something to do with fundraising and everything is credited to the tweeter who…
How did giving to Haiti compare to previous emergencies?
CAF have recently updated their disaster monitor research which looks at long-term patterns of giving to emergency appeals. All figures are for the UK. The key findings are: Just under half of people surveyed gave to Haiti (in comparison to 81% of people who gave…
New research on text giving
I picked up on an interesting stream of tweets from @seanpowell last night. He was attending a US benchmarking presentation from M&R Strategic Services and MobileActive on text messaging. Following the American Red Cross's Haiti text campaign – which resulted in more than one million…
How do donors choose which charity to give to?
I’ve just read a very interesting piece from Beth Breeze in Civil Societylooking at how donors decide which charities to support. As we’ve seen in other pieces of research, donors continue to struggle to distinguish one organisation from another. They feel restricted by the lack…
Fundraising is child’s play
Few of us (in the UK) will have not picked up on Charlie Simpson, the 7 year-old boy who raised over £200,000 to help people in Haiti by doing a sponsored cycle round his local park. But Charlie isn't the only child from whom fundraisers…
January Twitter round up
Apart from the posts on here, I also share loads of other useful and interesting things on Twitter. If you haven't yet signed up, perhaps because you think it's a load of rubbish, can I ask you to read this and think again. To show…
Social networks don’t seem to be driving extra traffic to help Haiti
Bill Tancer of Hitwise has reported on some fascinating data on his blog. The earthquake in Haiti caused a huge jump in visits to US charity websites. They were up five fold from an average of 0.02% before the earthquake hit to over 0.1% on…
Why people don’t give
There have been a number of recent posts on various blogs looking at the reasons why people don’t give to charity. Last week I added to the debate when I wrote about nine techniques that donors use to avoid giving to appeals. Reading them, you’ll…