Category: Research

New research on text giving

I picked up on an interesting stream of tweets from @seanpowell last night. He was attending a US benchmarking presentation from M&R Strategic Services and MobileActive on text messaging. Following the American Red Cross's Haiti text campaign – which resulted in more than one million…

Why people don’t give

There have been a number of recent posts on various blogs looking at the reasons why people don’t give to charity. Last week I added to the debate when I wrote about nine techniques that donors use to avoid giving to appeals. Reading them, you’ll…

A little housekeeping

Regular readers will notice that there have been a few changes on the blog. First off, I’ve moved the navigation column over to the left. The people at Bluefrog who know more about this than I do have shown me some rather powerful eye-tracking studies…