Why do younger people seem to ignore your appeals?
An interesting set of studies has been published by UC Berkley that looks at how our emotional strategies for dealing with upsetting issues change as we age. As psychologist, Robert Levenson explains: "Increasingly, it appears that the meaning of late life centres on social relationships…
How to get a £1 million donation
The Coutts Million Pound Donors Report 2010 has just been published. It takes a look at the condition of British philanthropy at the very top of the giving scale – which, as you might guess, covers gifts of £1,000,000 and more. There were just 201…
The difference makes little difference
Of everything the International Fundraising Conference offers, it's the international part that's the best – the opportunity to share ideas and learn from fundraisers from throughout the world. In my experience, it doesn't matter where an idea comes from. I've learnt from fundraisers in many…
Why all charities should thank donors
One of the most dangerous things you can do to any appeal is add a ‘we don’t value you enough to thank you’ tick box to your donation form. They seem to offer supporter choice and some donors appear to like them, but to my…
Do we need to help?
Helping is a basic need state. Even before we are explicitly taught social rules, we seem to want to assist those in need. Whether it is because of an innate desire or because, as babies, we’ve had loads of opportunities to experience acts of helping…
Why do older people give to charity?
Here’s a little research that helps shine a light on why it’s predominantly older people that give money to charity – particularly through direct mail. It makes them feel good! Wow. What a shock! I heard your chin hit the floor. But what’s interesting is…
What happens after that mailing pack lands on the mat?
TNT Post have just released the results of a poll on the importance of direct mail for raising funds. They surveyed 2,000 British adults and found that: One-third of people who give to charity are prompted to do so by receiving direct mail appeals. 57%…
Where are you on the remarkability curve?
Whenever we undertake research with donors, we rarely hear them question the grass roots work of the charities they support… “The trouble with that charity is they aren’t that good at drilling wells.”“I’m not sure if the housing they provide is good enough.” “I know…
How do donors choose which charities they support?
I spent an interesting day at the CGAP conference in London on Friday. The highlight was Beth Breeze's presentation on how donors choose charities. I wrote about her initial findings back in February and now I've had an opportunity to read her final paper I'm…
Social media in numbers (refreshed)
The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts for fundraisers, but it's really worth watching the whole thing. The fastest growing segment on Facebook is 55-65 old females. YouTube is the world's second largest search engine….