Two thirds of donors expect to give the same or more
There is a fair amount of anecdotal information on the interweb on the effects of the recession on giving, but people seem to be crying out for some hard facts. It's useful to remember that many of the major research companies give away absolutely free market intelligence. MORI undertook a study for…
Mid value donors and the credit crunch
In 2007, Bluefrog undertook a huge qualitative study on mid-value donors – those who give cash gifts of between £100 and £1,000. We spoke to over a hundred people who gave to a wide range of UK charities. If you’d like to see the full…
Shopping for ideas
I don’t often go to the Bexhill-on-Sea Observer for information on fundraising, but when I worked at the YMCA, I spent a great deal of time in my appeals administration department. Debbie Bland, who ran it, had a very keen nose for assessing how well…