Category: Research

Growth in the virtual gifts market

With Guy Fawkes Night just a few days away it won’t be long before every TV ad, every shop window and every radio station is reminding us that Christmas is still almost two months away. In readiness, I’ve been looking at some of the public...

Shopping for ideas

I don't often go to the Bexhill-on-Sea Observer for information on fundraising, but when I worked at the YMCA, I spent a great deal of time in my appeals administration department. Debbie Bland, who ran it, had a very keen nose for assessing how well...