Category: Research

Lessons from A/B testing

Ramit Sethi, author of I Will Teach You To Be Rich, recently shared some of his findings on on-line A/B testing on Quora that were reproduced on Random.Andrew.Warner.com. They are worth sharing as they demonstrate that though we operate in an on-line world, people are…

Do we need to help?

Helping is a basic need state. Even before we are explicitly taught social rules, we seem to want to assist those in need. Whether it is because of an innate desire or because, as babies, we’ve had loads of opportunities to experience acts of helping…