Take any mainstream charity and you'll find that a significant number of people on the supporter base regularly attend a place of worship. But does that mean religious people are nicer than everyone else? After reading Deepak Malhorta's study on religious salience, it seems the…

Data Mining for Fund Raisers by Peter B. Wylie is one of the best introductory guides to the effective use of data that you'll get your hands on. It's pretty hard to track down in the UK, but you can get it from CASE in…

We have another chance to quantify the effects of the recession with the publication of the PFRA Face to Face Attrition Survey. The study shows us what happened to those donors recruited on the street and door to door during 2009. The figures look good….

D&AD have just had their annual awards bash where they hand out their coveted yellow pencils in recognition of outstanding creative work. It's not just the big agencies who get their chance to shine, students have their opportunity too. And this year, one of the…

Face to face donor recruitment is back in the spotlight following the publication of a survey that reported 44% of respondents thought chugging was the most aggressive form of fundraising. The PFRA was quick to respond, questioning the validity of the sample, the questions and…

The FRSB has just released their Annual Report for 2010. Based on the detailed analysis of complaints received by 1,138 UK charities, I'd say it paints a pretty decent picture of our noble profession. Even when you look at the more 'engaging' fundraising techniques –…

The 2011 eNonprofit Benchmarks Study has been published by M+R Strategic Services and the Nonprofit Technology Network. It's based on analysing the online giving and advocacy activity of donors to 40 charities and nonprofits. It is obviously a US study, but the figures are useful…

A rather interesting statistical view of the digital landscape in Europe has just been published by comScore. The report provides insights on content categories, trends in social networking (and the knock-on effects on email and instant messaging), with a great snapshot of what's happening in…

Many years ago when I was fundraising for YMCA England, we undertook a direct mail campaign to assess the impact of asking people to support local work. YMCA England is comprised of over 130 independent community based charities that work together under the YMCA brand….

Ramit Sethi, author of I Will Teach You To Be Rich, recently shared some of his findings on on-line A/B testing on Quora that were reproduced on Random.Andrew.Warner.com. They are worth sharing as they demonstrate that though we operate in an on-line world, people are…