Category: Research

Are your donors giving out of fear?

I was de-briefed on some research a while ago. During one of the workshops a female donor had said that she dreaded canceling a direct debit because she knew that she’d get a phone call asking her to start again.  This fear was enough to stop her canceling. There was...

Not another bloody graph!

Yep. Another graph. But hopefully the last one for a  while. I'll try to get back to humorous videos, anecdotes and lovely qually research as soon as possible.  I'm not sure how useful this one is going to be, but it's pretty interesting all the same.  Bill...

Pay what you choose

It seems the downturn in the amount of goods being donated to charity shops is continuing. David Moir, head of policy at the Association of Charity Shops, is reported in The Guardian as saying:

How do donors differentiate between charities?

Donors often struggle to describe what makes one charity different from another. I've seen people in research groups trying to prise child welfare organisations apart by talking about levels of "seriousness" or average age of beneficiaries. I've seen healthcare charities being discussed in terms of bedside manner....

The trouble with The Guardian

Polly Toynbee in The Guardian on Saturday painted a grim picture of the current state of philanthropy. Read her article and you could be forgiven for pulling the duvet over your head and hibernating until spring 2010.  There's Tom Hunter changing his mind about giving...

New research indicates 6 percent are now giving less

We have another piece of data to add to the ever-growing library on attitudes to giving in the current economic climate. I have already blogged on Bluefrog’s qualitative research and the September RNLI study As regular readers wil no doubt remember, ongoing Bluefrog qualitative research (amongst mid-value donors) is...