Results on credit crunch copy vs normal copy test
This is a quick heads up on one of the tests we've been involved with on the effect of directly talking about the credit crunch in DM packs. Same packs, same projects, same asks – but one version placed emphasis on the effects of the economic downturn. The other pack simply…
New Research on attitudes to cancelling direct debits
There is another piece of research available on the effect of the economy on giving to charity. This time it’s from Rapp and they have focused on attitudes to direct debits. We don’t have access to the whole report but the top line figures don’t…
37% of donors say they are less likely to give to new charities
During the recent rocky times, the fear amongst fundraisers has been of donors cutting back on giving, but every indication we have at Bluefrog is of something different happening. Money isn’t being stashed under mattresses or in biscuit tins in preparation for a financial apocalypse….
New research indicates 6 percent are now giving less
We have another piece of data to add to the ever-growing library on attitudes to giving in the current economic climate. I have already blogged on Bluefrog’s qualitative research and the September RNLI study As regular readers wil no doubt remember, ongoing Bluefrog qualitative research (amongst mid-value donors) is…
Growth in the virtual gifts market
With Guy Fawkes Night just a few days away it won’t be long before every TV ad, every shop window and every radio station is reminding us that Christmas is still almost two months away. In readiness, I’ve been looking at some of the public…
Two thirds of donors expect to give the same or more
There is a fair amount of anecdotal information on the interweb on the effects of the recession on giving, but people seem to be crying out for some hard facts. It's useful to remember that many of the major research companies give away absolutely free market intelligence. MORI undertook a study for…
Mid value donors and the credit crunch
In 2007, Bluefrog undertook a huge qualitative study on mid-value donors – those who give cash gifts of between £100 and £1,000. We spoke to over a hundred people who gave to a wide range of UK charities. If you’d like to see the full…
Shopping for ideas
I don’t often go to the Bexhill-on-Sea Observer for information on fundraising, but when I worked at the YMCA, I spent a great deal of time in my appeals administration department. Debbie Bland, who ran it, had a very keen nose for assessing how well…
