Pinned post

The Fundraising Ecosystem

I’ve now completed the analysis of Bluefrog Fundraising’s qualitative research into the opinions of donors regarding the safeguarding stories that hit the headlines in February. The process of presenting the findings to clients and sector bodies has begun and we will be sharing them more widely later this summer. But today, I wanted to highlight one…

read more

What do you do when your most valuable donors don’t read your appeals?

Bluefrog Fundraising has just completed a detailed qualitative study into attitudes to giving and – perhaps more importantly, fundraising – amongst mid-value donors in the USA. It’s the fifth country we’ve looked at in this specific programme of research (the others being the UK, Canada, Australia and Ireland). I’ll be sharing findings at three conferences.…

read more

Why we should be worried about where donors get their information from.

I’ve just had my first debrief on a significant qualitative study that Bluefrog Fundraising has undertaken looking at what UK donors think about the recent series of safeguarding stories. We’ve uncovered some things that you might expect, but a great deal of what we’ve found has been a surprise even for someone like me, who…

read more

Not much has changed in the fundraising environment since 1971

Recently, I had the chance to read a 47 year-old review of the UK fundraising market, produced by a long-closed advertising agency, Rupert Chetwynd and Partners. As I turned the pages, I found myself thinking that much of the content could have been written a few months ago, not in 1971 – a time when…

read more

What do donors need from you?

As fundraisers we are in a very fortunate position. We have more advice available to us through books, blogs, videos and conferences that any other generation in history. But that presents a peculiar set of difficulties. How on earth do we differentiate between the good stuff that will actually help and the crazy, flash-in-the-pan idea…

read more

When culture doesn’t translate into giving

Fly to one of the international fundraising conferences and you’ll no doubt be presented with more great fundraising ideas than you can shake the proverbial stick at. You might well be planning your next big campaign before the wheels on your plane touch down on home soil. But – and here’s the thing – how…

read more

Looking after donors by looking after your team

Following on from the changes at Bluefrog Towers, we’ve caught our breath and looked at what we want Bluefrog Fundraising to be. It’s easy to see that there will be many differences from the old Bluefrog. The fundraising landscape is very different from what we knew just a few years ago. And when we examine…

read more

How to avoid the misuse of emotion in fundraising

  Earlier this year I wrote one of my longest ever opinion pieces on fundraising. It’s on the use and misuse of emotion and was written for the Commission on the Donor Experience. You can find the full-length version on SOFII by clicking here. But be warned, it’s more like a dissertation than a blog…

read more

Why I had to close Bluefrog down (and why I set up Bluefrog Fundraising)

UPDATE – 19 April 2018: A recent appeal to the VAT Tribunal by a company with much deeper pockets than Bluefrog has succeeded in overturning the decision to reinterpret the rules relating to the printing and delivery of mailing packs. If the case is not appealed, or if the Upper Tribunal supports the first-tier tribunal’s…

read more

What’s the point of copying if we all have different exam papers?

A few days ago, I shared this quote from the ad man, Bill Bernbach on Twitter (if you don’t know who he was, take a look at this). “Imitation can be commercial suicide”. I suggested copying was pretty normal for charities and I asked if this was one of the key reasons why we had…

read more