Category: Strategy

The Fundraising Ecosystem

I’ve now completed the analysis of Bluefrog Fundraising’s qualitative research into the opinions of donors regarding the safeguarding stories that hit the headlines in February. The process of presenting the findings to clients and sector bodies has begun and we will be sharing them more widely…

This is not fundraising

Over the last fifteen years or so, we’ve seen a fundamental change in how we raise money. For most of the twentieth century, fundraising was about engagement. It was about recruiting new donors, nurturing them, getting a second gift, then a third and then moving…

This is not a strategy

 Nor is this… Great fundraising isn't about reducing the amount you ask for until it means so little to the donor that they simply don't care about handing it over. Nor is it about asking again until the donor feels uncomfortable saying no. It's…