Wear this at all times and consult it before making any decisions.

Just discovered this, which made me chuckle. It’s more a lesson in how not to do it.

There have been a number of posts in the blogosphere offering advice about what charities should do with donors recruited in response to Haitian earthquake appeals. Traditionally, emergency donors are very hard to retain, often only surfacing during the next high-profile disaster. So any advice…

A short while ago, Google shared details of a test they undertook on “one of the disaster relief donation drives on Google.com”. The goal was to discover the ideal suggested donation level at times of an emergency – $20, $50, $100 or no prompt at…

A few years ago my uncle set up a direct debit to an animal protection charity. He has repeatedly been upgraded and now gives them £60 a month. He doesn’t want to be upgraded any more. He values the work of the charity so has…

Jennie Yorke and Richard Turner from ActionAid have a great presentation on Slideshare. It shows how the charity’s approach to recruiting child sponsors has changed over time. In the three years up to 2005, 70% of all child sponsors were recruited through three channels. Today…

Hey Whipple, Squeeze this! is one of my favourite books on advertising. Whether you work for an agency or employ one you should read it. It will point out what you are doing wrong and show you how you can do things better. It was…

…please show them this. (I know it’s just the logo, but I think it makes my point.) As Jon Edge and Andy Milligan point out in Don’t Mess With The Logo, there are only three times (essentially) when you need to change your brand… “When…

London councils are apparently waging a concerted, “malicious” campaign against F2F – or so says the PFRA, who seem to believe that the councils would like nothing more than to clear the streets of chuggers, and – as a result – are happy to see…