Category: Strategy

Why I love branding

There was a cracking post from Jeff Brooks on Future Fundraising Now last week. It tells the story of how two senior marketing people at General Motors came up with the almost unbelievable idea (now reversed) of banning the word Chevy when talking about Chevrolet...

Integrate your media channels

Jennie Yorke and Richard Turner from ActionAid have a great presentation on Slideshare. It shows how the charity's approach to recruiting child sponsors has changed over time. In the three years up to 2005, 70% of all child sponsors were recruited through three channels. Today...

Simplify

Hey Whipple, Squeeze this! is one of my favourite books on advertising. Whether you work for an agency or employ one you should read it. It will point out what you are doing wrong and show you how you can do things better. It was...