Category: Strategy

Forgiveness or permission?

One thing that fundraising isn’t short of are rules and regulations (OK, I know that’s two, but I’m sure you get the picture). There are taxation regulations that define what fundraising materials must contain in order to be exempt from VAT. There are the industry…

Why I love branding

There was a cracking post from Jeff Brooks on Future Fundraising Now last week. It tells the story of how two senior marketing people at General Motors came up with the almost unbelievable idea (now reversed) of banning the word Chevy when talking about Chevrolet…