The Science of Giving is a fantastic publication that should be on the shelf of every fundraiser. It summarises some of the most important social experiments that have helped to highlight the reasons behind low response rates and high levels of attrition. The chapter by...

Choice is becoming a buzzword in fundraising. But just how important is it? Over the last few years, organisations like Kiva, DonorsChoose and CRUK (with MyProjects) have done rather well by offering people a chance to decide how their donations are used. Kiva, which launched...

A new MP, Robert Halfon, has shared some of his thoughts on how charities lobby in The Guardian. 150 to 200 impersonal emails a days and a post bag full with "glossy reports, papers, letters from organisations, nine times out of ten sent as a...

If you ever get tempted to get a little personal when developing creative work and start putting your own likes and preferences ahead of what your donor needs, can I suggest you have a quick look at Things Real People Don't Say About Advertising. It...

Information is Beautiful have produced their first animations. As we've seen, statistics can bog down and destroy an appeal, but that is often because of the dull way they are presented. By focusing on the context and the relationship between facts, it's possible to add...

I've a couple of posts that still can't get from my brain to the interweb and, quite honestly, it looks like I'm running out of time. But it's christmas! I hope yours is a fantastic one and that santa brings you everything you could wish...

I'm sure people sometimes confuse me with Harry Potter. They invite me in to discuss a new piece of work and the conversation goes a little like this... Hopeful fundraiser: We need to raise (insert very large sum of money of your choice here) urgently....

A particularly interesting report has just been published by Network for Good andTruesense Marketing. It looks at online giving in the US. It's a massive study that covers $381 million in online giving through Network for Good's platform including 3.6 million gifts to 66,470 different...

There are many ways to protest and with things like Facebook around, you don't neceassrily have to pick up a placard or loud-hailer and march the streets. PETA proved this when they staged an anti-fur protest on DKNY's Facebook page last Monday. Sixteen different users...